Social media can be a challenge for roofing companies that are already busy with managing projects, products, people and everything in between. But with the right practices, social media can increase visibility and even bring in jobs.

Marketing agency Art Unlimited runs countless social media strategies for its clients, making it the perfect source for tips on how to make your social media channels work for you. Art Unlimited CEO Anna Anderson shares some of those tips and best practices on how to boost your LinkedIn game in this latest edition of “Dear Anna.”

“Many times we stray away from those best practices, when in reality those best practices don’t require fancy software, they don’t require a guru, it just means you have to do them,” said Anderson.

Anderson touches on increasing followers, practices when crafting posts and what type of content to consider sharing with your audience.

Listen and download the episode here. For more “Dear Anna” episodes and other great content, visit our Spotify and Apple Podcasts pages.