Marketing - Articles - Page 7 | Roofing Contractor

Young Gun David Silverstein

Ahead of the Curve

Art Aisner, Editor in Chief of Roofing Contractor

March 3, 2025

David Silverstein is passionate about solar roofing and using technology to disrupt the roofing industry for the better.

Young Gun Paul Spies

Safety First

Art Aisner

March 3, 2025

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Paul Spies focuses on bringing rooftop safety and fall protection to the forefront.

Young Gun Melissa McLin

Blue Collar Branding

Art Aisner

March 3, 2025

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Young Gun Melissa McLin puts in the hours setting her roofing company apart from the competition.

A finger pushing a button on a laptop - private equity

What a Private Equity Sale Looks Like Part 2

Private equity eagerly awaits the next acquisition in the roofing space; are you ready to negotiate your exit?

Kevin Kennedy

February 17, 2025

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In part two of this two-part series, Kevin Kennedy lays out what roofing contractors should expect when undertaking a private equity deal.

2025 State of the Industry Report

5 Things Roofing Contractors Want to Know About RC’s Homeowner Survey

The annual survey explores key insights into homeowner roofing preferences, contractor practices and emerging industry trends.

Art Aisner

February 10, 2025

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RC's annual survey explores key insights into homeowner roofing preferences, contractor practices and emerging industry trends.

Podcast

Dear Anna: Is AI Affecting How Customers Find My Business?

Contractors need to shore up their marketing to ensure AI platforms will recommend them when consumers seek out services

February 10, 2025

With artificial intelligence built into search engines and social media alike, contractors need to adapt to ensure their companies are the ones AI recommends to customers.

Podcast

Dear Anna: Elevating Your Brand Identity

Anna Anderson shares key takeaways from this year’s Best of Success event about branding

Chris Gray

Anna Anderson

January 7, 2025

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Marketing expert Anna Anderson has the answers about successful branding in this episode of “Dear Anna.”

Two customers discussing roofing options with a sales representative

How to Make Your Customers the Heart of Your Roofing Business Strategy

Build trust, better customer service and referrals with these tips from Stronghouse Solutions

Anne Marshall

December 16, 2024

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Stronghouse Solutions CMO Anne Marshall shares how to build better trust and service with your roofing customers to turn them into referral machines.

Behavioral Shifts in Marketing Consumption

Podcast

Dear Anna: How Do Post-Election Marketing Shifts Affect Me?

Behavioral shifts in marketing consumption—what does this mean for contractors?

Chris Gray

Anna Anderson

November 25, 2024

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With the 2024 presidential election done, consumer behavior is changing. Anna Anderson of Art Unlimited discusses these shifts and how they affect marketing strategies for contractors.