Articles Tagged with ''marketing''

IRE 2026

Visit the Atlas Ranch at IRE 2026

Saddle Up at the Atlas booth #4301 for a one-of-a-kind exhibit that blends the West with Roofing Solutions

Roofing Contractor Staff

January 20, 2026

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Saddle Up at the Atlas booth #4301 for a one-of-a-kind exhibit that blends the West with Roofing Solutions.

5 Bold Predictions for Roofing in 2026

Not usually big on predictions, RC has some observations heading into the New Year

Art Aisner

January 16, 2026

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The year ahead should bring promise for roofing contractors positioned well amid some lingering uncertainty.

Contractor Profile

How a Cartoon Beaver Helped a 50-Year Roofing Company Find New Life

A Rhode Island contractor’s bold rebrand replaced patriotic trucks with a friendly mascot—and unlocked explosive growth.

Tanja Kern

January 14, 2026

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When political perceptions began costing him leads, third-generation roofer Sean King made a risky decision: rebrand his family business around a smiling cartoon beaver. Eight months later, Busy Beaver Roofing is seeing record drive-by leads, stronger community engagement, and expansion into new markets.

ABC Supply Co., Inc., Q&A with Rich Thompson (pictured).

State of the Industry 2026

Roofing Industry Q&A 2026: ABC Supply Co.

Rich Thompson highlights how ABC Supply Co. maintains stability in a rapidly-evolving supplier world, while still innovating with technology, contractor engagement and more in this exclusive Q&A.

Art Aisner

January 13, 2026

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You’ve seen the survey results, now roofing industry leaders weigh in on what will likely determine success – and failure – in 2026.

State of the Industry 2026

5 Things Roofing Contractors Want to Know about RC’s 2026 Homeowner Survey

New survey data highlights emerging industry trends that can provide roofing contractors with a pathway to business growth this year and beyond.

Art Aisner

January 5, 2026

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RC’s annual survey explores key insights into homeowner roofing preferences, contractor practices and where they don’t align.

Sougata Roy in front of roof replacement

Giving Back

DryHome Awards Free Roof to Family Facing Child’s Illness

Annual holiday program helps Northern Virginia family in need

Roofing Contractor Staff

January 1, 2026

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DryHome Roofing and Siding installed a free roof for a Fairfax family whose son is battling a serious illness, continuing the company’s long-running Free Roof for the Holidays program.

Contractor Marketing

Lemon Seed Marketing, CertainPath Partner on Contractor Growth

New partnership delivers rebates and expanded marketing support for home service contractors

Roofing Contractor Staff

December 19, 2025

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Lemon Seed Marketing has partnered with CertainPath to provide roofing, HVAC, plumbing and electrical contractors nationwide with enhanced branding and marketing support.

2025 Residential Contractor of the Year: Infinity Exteriors

Josh Sparks and the Infinity Exteriors/Infinity Home Services team thread the needle between operational excellence and sophisticated sales

Tanja Kern

December 5, 2025

One Comment

Josh Sparks and the Infinity Exteriors/Infinity Home Services team thread the needle between operational excellence and sophisticated sales

Podcast

Dear Anna: Why are Videos Essential in Marketing?

Video provides contractors a way to show off personality and culture that other mediums struggle to convey

November 21, 2025

In the latest “Dear Anna” podcast, marketing expert Anna Anderson breaks down how contractors can leverage video to capture attention, boost SEO and communicate authenticity — all while keeping content short, strategic and effective.

Manufacturing News

CertainTeed Rebrands Grace Vycor Underlayment to Vycor

Roofing Contractor Staff

November 4, 2025

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CertainTeed is streamlining the branding of its underlayment as part of its continued integration of the Grace Construction Products portfolio into the Saint-Gobain family.

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

Articles Tagged with ''marketing''

Visit the Atlas Ranch at IRE 2026

5 Bold Predictions for Roofing in 2026

How a Cartoon Beaver Helped a 50-Year Roofing Company Find New Life

Roofing Industry Q&A 2026: ABC Supply Co.

5 Things Roofing Contractors Want to Know about RC’s 2026 Homeowner Survey

DryHome Awards Free Roof to Family Facing Child’s Illness

Lemon Seed Marketing, CertainPath Partner on Contractor Growth

2025 Residential Contractor of the Year: Infinity Exteriors

Dear Anna: Why are Videos Essential in Marketing?

CertainTeed Rebrands Grace Vycor Underlayment to Vycor

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