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Home » marketing

Articles Tagged with ''marketing''

Scott Dionne Cameron Ashley.jpg
Distributor News

Cameron Ashley Welcomes Scott Dionne as VP of Building Systems and Canopy Solutions

Dionne joins the distributor with nearly 30 years of industry experience
Roofing Contractor
Roofing Contractor Staff
November 22, 2024
No Comments

In his new role, Scott Dionne will drive the strategic development and growth of Cameron Ashley's Canopy product line.


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John DeRosa asks, What's Your Elevator Speech?
Sales and Marketing

VIDEO: What’s Your Elevator Speech?

Having a 30-second pitch is helpful but it must be supported by a sales strategy
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
November 20, 2024
No Comments

Having an elevator pitch is handy but it shouldn’t be your go-to move. John DeRosa of SRS Distribution shares what sales reps should focus on when talking with customers.


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Video-RSP_Baughn_Leads.jpg
Sales and Marketing

VIDEO: Get Leads For Your Contractors!

Helping customers generate leads with these tips is a win-win for all involved
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
November 8, 2024
No Comments

Wade Baughn, vice president of American Home Systems, shares some unique ways distributors can help customers generate leads.


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JJ Quality Roofing_Kelly Roofing.jpg
Mergers and Acquisitions

JJ Quality Builders Joins Forces with Kelly Roofing

Collaboration allows Kelly Roofing to expand into Southeastern Florida
Roofing Contractor
Roofing Contractor Staff
November 7, 2024
No Comments

Company officials say the partnership of JJ Quality Builders with Kelly Roofing will help expand services and enhance customer experiences to customers in Florida and beyond.


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BITEC Consolidation Roof Coatings.jpg
Marketing and Branding

BITEC Consolidates Coatings Under Storm Breaker Brand

Roofing Contractor
Roofing Contractor Staff
October 22, 2024
No Comments

The Storm Breaker tradename was acquired through the company’s acquisition of the Viking Products Group earlier this year and will promote silicone, SEBS, acrylic, and urethane coatings.


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Emerging AI in the Roofing Space
Western Roofing Expo Video Series

Dear Anna: Emerging AI in the Roofing Space

Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
October 21, 2024
No Comments
Art Unlimited CEO Anna Anderson offers insights into what the evolving technology presents for roofing contractors that are keeping an eye on the future.
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Roofing contractors looking to add solar installations to their service offerings may not realize they’re already halfway there.
Sponsored by QuickBOLT

How to Expand Your Roofing Business by Adding Solar

Roofing contractors looking to add solar installations to their service offerings may not realize they’re already halfway there.
Aaron Robbins
October 21, 2024
No Comments
Aaron Robbins of QuickBOLT says the benefits of adding solar installations to a roofer’s repertoire are already within reach.
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Kim Eckerman was recently named vice president of Marketing and Communications, Americas for Elevate Commercial Roofing Systems.
Hiring News

Elevate Names Kim Eckerman VP of Marketing and Communications, Americas

Roofing industry veteran brings extensive experience to the position
Roofing Contractor
Roofing Contractor Staff
September 26, 2024
No Comments

Elevate Commercial Roofing Systems appointed Kim Eckerman as vice president, Marketing and Communications, Americas, leveraging her 17 years of industry expertise to lead marketing across multiple brands.


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AnnaPodcast_ABCs_Marketing.jpg
Podcast

Dear Anna: What are the ABCs of Roofing Marketing?

Going back to the basics can reveal new opportunities for your company
Roofing Contractor
Roofing Contractor Staff
September 4, 2024
No Comments

With the school year starting, is it time to go back to the basics? Anna Anderson of Art Unlimited thinks so and has some marketing tips that could improve your business approach.


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AnnaPodcast_election_marketing.jpg
Podcast

Dear Anna: How Do I Successfully Market During Election Cycles?

Keep your marketing efforts above the noise of political ads with these strategies
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
August 21, 2024
No Comments

With a presidential election hogging the advertising space in most media, how does a contractor hope to get their name out? Marketing expert Anna Anderson has the answers in this episode of “Dear Anna.”


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