Marketing - Articles - Page 5 | Roofing Contractor

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Roofing Safety

Roof Damage from Fireworks? Contractors Explain How to Prevent It

Fireworks caused $109 million in direct property damage in 2022

Chris Gray, editor of Roofing Contractor and Roofing Supply Pro

July 1, 2025

Fireworks are used to celebrate special occasions like holidays, but can cause damage to roofs if precautions aren't taken. Roofing contractors share what they tell their customers to stay safe while enjoying fireworks.

5 Smart Expansion Strategies for Roofing Contractors

Focusing on value-added services, educating clients and automated technology can help drive growth for roofing contractors

Jennifer Jenkins

June 27, 2025

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Discover proven strategies to help roofing contractors expand their business, enhance efficiency, and increase profitability.

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Podcast

Dear Anna: How Do I Optimize for AI-Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant

June 23, 2025

As search engines like Google make AI-overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.

More Options for More Customers

How POS Financing Can Help Roofing Contractors Close More Deals

With proper planning and marketing, point-of-sale financing can boost sales and cash flow

Michael Needham

June 13, 2025

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Learn how point-of-sale financing can lead to quicker business transactions and more profitable projects.

Jason Jimenez, owner and president of Gaspar Roofing

Contractor Profile: Gasper Roofing

Using Social Media to Build a Roofing Empire

Jason Jimenez overcame language barriers and more to create a successful roofing business in South Jersey

Chris Gray

June 9, 2025

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From roofer to marketing maven, Gasper Roofing's $5.5 million success story proves a passion for customers beats any marketing degree.

Podcast

Dear Anna: Is My Website Truly Accessible?

Not only does accessibility help with legal compliance, but it could also lead to increased lead generation

May 19, 2025

Statistically, many websites are not compliant with accessibility requirements. Find out if your site is up to snuff to potentially gain new leads in this episode of “Dear Anna.”

Manufacturer News

All Weather Insulated Panels Names Joe Paparella as Vice President of Sales and Marketing

Roofing Contractor Staff

May 16, 2025

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All Weather Insulated Panels has promoted Joe Paparella to vice president of sales and marketing, lauding his customer-first approach and leadership in driving strategic growth.

Actor Tom Cruise was filmed atop the BFI IMAX Building in London to promote “Mission Impossible — The Final Reckoning.”

Odd News Dispatch

Actor Tom Cruise is a Thrill-Seeker Roof Junkie

62-year-old actor was in London to receive an honor and was filmed atop BFI IMAX building

Bryan Gottlieb

May 15, 2025

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Tom Cruise stunned Londoners by scaling the BFI IMAX in a tuxedo to promote “Mission: Impossible – The Final Reckoning,” his $400M farewell as Ethan Hunt.

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Roofing Technology

Scorpion, ServiceTitan Launch AI-Powered Capacity Marketing Engine

Product helps home services providers optimize ad spending and schedules

Roofing Contractor Staff

April 17, 2025

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Scorpion and ServiceTitan launch an AI-powered tool to help home service businesses boost ROI, stay booked, and cut wasteful ad spends, available in May.

Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions

April 15, 2025

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.