Atlas Roofing Corporation is bringing bold style and serious performance to the 2026 International Roofing Expo in Las Vegas with the debut of the Atlas Ranch. This one-of-a-kind exhibit blends a modern Western aesthetic with premium Atlas solutions, showcasing designer shingles with 3M™ Scotchgard™ Protector alongside high-performance products like ThermalStar®, AC Foam CrossVent, AC Foam Nail Base, SureSlope®, and ThermalStar Flute Fill.

From a single asphalt shingle plant in 1982 to roughly three dozen cutting-edge facilities across North America, Atlas Roofing Corporation has become a leader in innovative, high-performance building materials.

Adding to the excitement, Atlas will also be showcasing a vintage 1966 Ford Bronco—an iconic centerpiece that will tour the country throughout 2026 and be given away to one lucky roofing contractor at the 2027 IRE. Together, the Atlas Ranch and Bronco create a memorable experience that highlights how Atlas combines heritage, innovation, and performance to elevate complete roof systems.

Stop by Booth #4301 anytime throughout the show and experience the following:

• Exclusive product previews – See the latest innovations;
• Expert insights – Connect with team members and get fresh product insights;
• Giveaways and more! – Walk away with great prizes and surprises!

Don’t miss out! Visit Booth #4301