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Roofing NewsIRE News

IRE 2026

Visit the Atlas Ranch at IRE 2026

Saddle Up at the Atlas booth #4301 for a one-of-a-kind exhibit that blends the West with Roofing Solutions

By Roofing Contractor Staff
Bronco
Atlas
Atlas will be showcasing a vintage 1966 Ford Bronco—an iconic centerpiece that will tour the country throughout 2026 and be given away to one lucky roofing contractor at the 2027 IRE.
January 20, 2026

Atlas Roofing Corporation is bringing bold style and serious performance to the 2026 International Roofing Expo in Las Vegas with the debut of the Atlas Ranch. This one-of-a-kind exhibit blends a modern Western aesthetic with premium Atlas solutions, showcasing designer shingles with 3M™ Scotchgard™ Protector alongside high-performance products like ThermalStar®, AC Foam CrossVent, AC Foam Nail Base, SureSlope®, and ThermalStar Flute Fill.

From a single asphalt shingle plant in 1982 to roughly three dozen cutting-edge facilities across North America, Atlas Roofing Corporation has become a leader in innovative, high-performance building materials.

Adding to the excitement, Atlas will also be showcasing a vintage 1966 Ford Bronco—an iconic centerpiece that will tour the country throughout 2026 and be given away to one lucky roofing contractor at the 2027 IRE. Together, the Atlas Ranch and Bronco create a memorable experience that highlights how Atlas combines heritage, innovation, and performance to elevate complete roof systems.

Stop by Booth #4301 anytime throughout the show and experience the following:

  • Exclusive product previews – See the latest innovations;
  • Expert insights – Connect with team members and get fresh product insights;
  • Giveaways and more! – Walk away with great prizes and surprises!

Don’t miss out! Visit Booth #4301 

KEYWORDS: Atlas Roofing Corporation IRE (International Roofing Expo) marketing

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Roofing Contractor editor-compiled stories, staff reports and industry news releases.

To submit news or for corrections, contact Tanja Kern, Strategic Content Editor, at kernt@bnpmedia.com.

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Related Directories

  • Atlas Roofing Corp.

    Atlas Roofing Corporation is an innovative, customer-oriented manufacturer of high-quality asphalt shingles, and roofing system components. Made in the USA and installed on over 1.5 million roofs, Atlas designer shingles with Scotchgard™ Protector by 3M™ provide durability and lasting curb appeal by preventing ugly black streaks caused by algae. As the only manufacturer that integrates 3M™ Cool Roofing granules, 3M™ Smog-Reducing technology, Class 3 and 4 impact resistance, and lifetime protection against black streaks, Atlas shingles provide high-performance and superior protection with beautiful, long-lasting color. For more information, please visit www.atlasroofing.com
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