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Marketing and Branding

BITEC Consolidates Coatings Under Storm Breaker Brand

October 22, 2024

The Storm Breaker tradename was acquired through the company’s acquisition of the Viking Products Group earlier this year and will promote silicone, SEBS, acrylic, and urethane coatings.

Western Roofing Expo Video Series

Dear Anna: Emerging AI in the Roofing Space

Jill Bloom

Art Aisner

October 21, 2024

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Art Unlimited CEO Anna Anderson offers insights into what the evolving technology presents for roofing contractors that are keeping an eye on the future.

How to Expand Your Roofing Business by Adding Solar

Roofing contractors looking to add solar installations to their service offerings may not realize they’re already halfway there.

Aaron Robbins

October 21, 2024

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Aaron Robbins of QuickBOLT says the benefits of adding solar installations to a roofer’s repertoire are already within reach.

Kim Eckerman was recently named vice president of Marketing and Communications, Americas for Elevate Commercial Roofing Systems.

Hiring News

Elevate Names Kim Eckerman VP of Marketing and Communications, Americas

Roofing industry veteran brings extensive experience to the position

Roofing Contractor Staff

September 26, 2024

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Elevate Commercial Roofing Systems appointed Kim Eckerman as vice president, Marketing and Communications, Americas, leveraging her 17 years of industry expertise to lead marketing across multiple brands.

Podcast

Dear Anna: What are the ABCs of Roofing Marketing?

Going back to the basics can reveal new opportunities for your company

Roofing Contractor Staff

September 4, 2024

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With the school year starting, is it time to go back to the basics? Anna Anderson of Art Unlimited thinks so and has some marketing tips that could improve your business approach.

Podcast

Dear Anna: How Do I Successfully Market During Election Cycles?

Keep your marketing efforts above the noise of political ads with these strategies

Chris Gray

August 21, 2024

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With a presidential election hogging the advertising space in most media, how does a contractor hope to get their name out? Marketing expert Anna Anderson has the answers in this episode of “Dear Anna.”

RAFTR Roofing engages the services of Atlanta PR firm Trevelino/Keller.

RAFTR Roofing + Exteriors Engages PR Firm Trevelino/Keller

New roofing platform seeks to capitalize on launch momentum

Roofing Contractor Staff

August 13, 2024

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RAFTR Roofing + Exteriors has engaged the Atlanta-based public relations firm Trevelino/Keller to provide growth marketing, PR and creative services.

2024 Roofing Market Digest

The M&A market for roofing companies remains historically active as investors continue to value steady demand, chase scale

Aaron Toomey

August 9, 2024

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Aaron Toomey, managing director and Head of Roofing & Exterior for Anchor Peabody Financial Services, lays out what contractors need to now about the mergers and acquisition market in roofing.

Roofing Technology

VIDEO: How Google Search Changes Impact Your Business

Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?

Roofing Contractor Staff

August 5, 2024

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Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?

Roofing Technology

Is Google Maps Relevant for Roofers in 2024?

Using Google Maps? check out the core focus areas to improve your ranking.

Jon Beach

July 31, 2024

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Why should a roofing company, which likely has clients who don't drive to a branch location, care about using Google Maps? The answer is three letters: S, E and O; they mean more than you may know.