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Home » marketing

Articles Tagged with ''marketing''

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Marketing News

O'Leary Roofing Enters Television Production Deal with ‘Viewpoint’

The Pennsylvania-based roofing contractor will produce an educational program for consumers using a short-form documentary format hosted by actor Dennis Quaid
Roofing Contractor
Roofing Contractor Staff
July 28, 2023
No Comments

“Viewpoint,” a television program hosted by actor Dennis Quaid, has partnered with Pennsylvania-based O'Leary Roofing for a short-form educational segment called "Modern Roofing Solutions," aiming to provide consumers with insights on selecting a roofing contractor. 


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Cotney and ratings

VIDEO: Reputation Management and Negative Reviews in Roofing

Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
July 25, 2023
No Comments

It can happen anywhere, anytime. A negative review about a roofing service, company, contractor or piece of equipment can be shared with an unlimited number of people with just a few key strokes.



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Podcast

Dear Anna: How do I Use GA4 and AI to Increase Conversions?

Learn about the latest analytics technology with marketing guru Anna Anderson
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
July 19, 2023
3 Comments

Art Unlimited CEO Anna Anderson shares how the new Google Analytics platform, GA4, and its AI can shape consumer experiences.


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Hiring News

Sales Alignment Welcomes Chris Key as Service Operations Expert

Commercial roofing-focused firm provides sales coaching and development
June 26, 2023
One Comment

Sales Alignment, a commercial roofing-focused company specializing in sales development and scaling operations, announced hiring Chris Key as a Service Operations expert.


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Hargrove Roofing Channels ‘The Office’ in Celeb-filled Commercials

Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
June 2, 2023
No Comments

A Top 100 roofing contractor turns to comedy to stand out from the competition in competitive roofing markets.


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RoofClaim.com Inks Deal with Florida Atlantic University College Athletes

FAU Final Four Stars sign NIL deal after rule change allows college athletes to earn compensation from likenesses and endorsements.
May 18, 2023
No Comments

In a first-of-its-kind deal with Florida Atlantic University, RoofClaim.com has inked a one-year NIL agreement with three FAU basketball stars to help in the company’s advertising and marketing efforts.


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Sales Strategies

How to Differentiate a Roofing Business in the New “Feeling” Economy

Owens Corning consultant shares ‘emotional quotient’ insights to roofing contractors
May 1, 2023
3 Comments

Adam Bensman, the founder of The Roof Strategist podcast and selling system, shared insights with roofing contractors during the annual Owens Corning Roofing Platinum Conference.


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Best of Success 2022

Video: Rackley Roofing is Disrupting into Success

Bryan Gottlieb
Bryan Gottlieb
April 18, 2023
No Comments

Rackley Roofing leadership shares various approaches on how contractors can maintain a market-leading pole position.


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JF Lopez Roofing

Contractor Q&A: JF Lopez Roofing

Wisconsin-based roofing contractor creating a legacy with quality work, giving back
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 14, 2023
4 Comments
Wisconsin-based roofing contractor creating a legacy with quality work, giving back.
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Marketing

VIDEO: Making Your Company Stand Out

Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 13, 2023
No Comments

Anna Anderson of Art Unlimited shares how roofing companies can stand out from the competition by focusing on what makes them unique.


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