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Roofing Events

VIDEO: Join the Industry at TRANSFORM 25 in Dallas

By Art Aisner, Editor-in-Chief, Jill Bloom, Executive Director, Roofing Contractor, Ryan Groth
March 4, 2025

Sales Transformation Group helps roofing contractors drive revenue and thrive by providing comprehensive training in both sales systems and team leadership. The combination is necessary to drive sustainable growth in today’s competitive roofing marketplace, according to Ryan Groth, CEO of Sales Transformation Group.

Roofing Contractor presents The Best of Success Podcast Show

TRANSFORM 25 Taking Shape this Spring in Dallas

Sales Transformation Group CEO Ryan Groth joins us to discuss TRANSFORM 25, happening this April in Dallas.

Your browser does not support the audio element.

He’s bringing some of the best in the business together for a unique experience designed with growth-minded roofing contractors in mind at TRANSFORM 25, April 14-17 in Dallas. 

“It’s our annual event where we invite owners, executives, sales leaders and your top sales people in one room for a couple of days to do some amazing work, connect and collaborate,” he said in this exclusive video chat with RC Publisher Jill Bloom.

The event April is geared for both residential and commercial roofing contractors. Groth said the idea is to empower roofing contractors with expert coaching, proven sales strategies, and expose them to innovative technology in order to scale their businesses.

Check out the full conversation.

KEYWORDS: 2025 business development business management commercial roofing contractor Dallas marketing Residential Roofing Contractor sales Sales Transformation Group

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Aisner200

Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.

Jill bloom

Jill Bloom is the innovative Executive Director of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

  • Techos y Más, the Spanish-language newsletter of Roofing Contractor.
  • Safety Advisor, a newsletter focused on critical resources for jobsite safety.
  • Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
  • eRock, a leading newsletter for drywall contractors.
  • The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
  • If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
  • The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Groth
Ryan Groth is president of the Florida-based Sales Transformation Group, Inc. Over the past decade, he’s helped roofing companies from around the country improve their technological capabilities and transform their sales organizations. Reach him at rgroth@salestransformationgroup.com.

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