"Best of Success Podcast Show" Sponsored by ABC Supply Co.

Ken Kelly’s Back in Business

By Jill Bloom, Executive Director, Roofing Contractor, Ken Kelly, Art Aisner, Editor-in-Chief

Two years ago, Ken Kelly joined Roofing Contractor on the show floor from the Western Roofing Expo to discuss his well-earned retirement from roofing after growing Kelly Roofing as one of Florida’s premier contractors over nearly three decades. Now he’s back in roofing after rescuing his company from failure under the private equity sale he agreed to. He’s talking about the experience, this time live from the WRE show floor again.

Kelly, who spent the better part of the past two years consulting roofing companies and speaking at events nationwide, also presented an educational session at the show about how to prepare your business for a sale.

“The KPI that I give out to listeners is you want to be upward of 20% of EBITDA or operational profitability,” he explained. “If you’re around 10% that’s about industry average. Anything below 5%, well, you might as well hang it up and go work for someone else.”

Getting to the level you want to be at starts with budgeting properly for roofing’s seasonality. Watch the full conversation now.

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Jill Bloom is the innovative Executive Director of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

Techos y Más, the Spanish-language newsletter of Roofing Contractor.
Safety Advisor, a newsletter focused on critical resources for jobsite safety.
Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
eRock, a leading newsletter for drywall contractors.
The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Ken Kelly is president of Kelly Advisors and a CII Advisors Consultant, CCN Consultant, and Owens Corning Consultant.

Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.