Marketing - Articles - Page 2 | Roofing Contractor

Supplier News

Central States Names Melissa Dunson Vice President of Sales and Marketing

Roofing industry veteran will continue to align sales and marketing initiatives, and develop programs for roofing contractors.

Roofing Contractor Staff

August 4, 2026

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An industry veteran with more than 15 years of experience in building products,

Why Roofers Who Skip Their Online Presence in 2026 Are Already Losing Jobs to competitors.

Search Engine Optimization

5 Digital Layers That Determine When the Phone Rings

Why Roofers Who Skip Their Online Presence in 2026 Are Already Losing Jobs to competitors.

Jordan Yoo

July 20, 2026

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This piece is for the owner-operator and small-shop roofer who knows the work cold but hasn't given much thought to where their next job is actually coming from.

Technology News

Sublynk Launches Certified Contractor Network

Platform gives roofing contractors public profiles with verified credentials, background-checked personnel and access to an open registry

Roofing Contractor Staff

July 16, 2026

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Platform gives roofing contractors public profiles with verified credentials, background-checked personnel and access to an open registry.

A young couple happily agrees to buy a new roof because of financing options the roofing contractor was able to offer

2026 Roofing Technology Special Section

Smarter Financing, More Closed Projects

What field finance service management means for roofing contractors looking to grow.

Scott Stiglich

July 8, 2026

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Too many roofing contractors still treat financing as an afterthought, costing them closed deals, larger projects, and higher revenue. A new approach, Field Finance Service Management (FFSM), is changing that by integrating financing into every stage of the sales process.

Association News

Carolinas Roofing Association Rebrands, Launches Website

The nonprofit trade group serving roofers in North and South Carolina has shortened its name and launched a redesigned website for members

Roofing Contractor Staff

July 6, 2026

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The group said the shorter name is intended to be easier to recognize while maintaining a connection to its history.

The Contractor's Guide to Marketing Metrics That Pay Off

Dear Anna

6 Marketing Metrics Every Roofing Contractor Needs

Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.

June 29, 2026

Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.

Contractors Who Win Trust Win More Business

Dear Anna

Build Trust That Wins More Roofs Now

Anna Anderson explains how awards, certifications and media exposure build contractor trust online.

Anna Anderson

Jill Bloom

June 19, 2026

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On the “Best of Success” podcast, A-Squared Marketing CEO Anna Anderson talks about why referrals, certifications and media coverage remain critical trust signals today for contractors.

Art Unlimited Rebrands as A-Squared Marketing

The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.

May 18, 2026

A-Squared Marketing rebrands with expanded AI search optimization services aimed at helping contractors strengthen online visibility and customer engagement.

Technology News

ContractorHUB, Webrunner Partner on Growth Platform

Investment links marketing, operations

Roofing Contractor Staff

April 29, 2026

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ContractorHUB and Webrunner Media formed a partnership backed by new investment to integrate marketing and operations tools for contractors and improve business performance.