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Home » marketing

Articles Tagged with ''marketing''

Luke McCormack
2024 State of the Industry Report

Strategies to Win the Roofing Talent War

luke-mccormack
Luke McCormack
February 7, 2024
One Comment

Luke McCormack, CEO of McCormack Partners, provides tips and strategies on attracting and retaining workers in today's economy.


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IRE 2024 Session Preview

IRE Session Preview: How Google's Local Services Ads Could Boost Your Roofing Business

Cost-effective lead generation and top search visibility through legitimate leads
Roofing Contractor
Roofing Contractor Staff
February 1, 2024
No Comments

The “Staying on Top: LSA Essentials for Roofing Contractors” seminar will equip roofing contractors with the knowledge and tools needed to leverage Google Local Service Ads for enhanced visibility, lead generation, and cost-effective marketing.


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Dear Anna: Three Goals for Your Next Trade Show
Podcast

Dear Anna: Three Goals for Your Next Trade Show

Setting goals for the next trade show can be the key to maximizing your time and getting results.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
January 25, 2024
No Comments

Art Unlimited CEO and marketing guru Anna Anderson explains how roofing contractors can make the most of their time at trade shows like the International Roofing Expo and other industry events.


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Pets on Roofs

New York Roofing Contractors Rescue Cat from Roof

Roofers help a feline in trouble while a dog in Australia loves the view from roofs
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
January 22, 2024
3 Comments

Roofing contractors may want to keep an eye out for furry friends on the job after two recent news stories featuring pets on roofs made headlines.


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An award, probably for roofing

Roofing Roundup: Industry Recognizes Outstanding Contractors, Companies

Roofing contractors, manufacturers and firms captured numerous awards during the second half of 2023
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
December 11, 2023
No Comments
Find out which roofing contractors and companies took home the trophies in the second half of 2023.
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AnnaPodcast_website_health.jpg
Podcast

Dear Anna: How Do I Improve my Website’s Health?

Annual website audits and content refreshments will keep your site at the top of search results
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
November 28, 2023
6 Comments

Art Unlimited CEO Anna Anderson shares best practices roofing contractors can employ to ensure their company websites are in top shape for bringing in business.


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The days of incentive gifts as a call to action have changed with the times.
Marketing in America 2023

Fla. Roofing Company Offers AR-15 and Frozen Turkey With Purchase

Owners notes an uptick in business since promotion began Nov. 1, and which runs through the month
Bryan Gottlieb
Bryan Gottlieb
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
November 13, 2023
One Comment

A Cape Coral, Fla., roofing contractor is two weeks into a monthlong promotion garnering national attention: Called "Roof and Gobble," the firm is offering a frozen turkey and an AR-15 with a new roof purchase.


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Heather Ripley Blog - TOF.jpg
Earned Media

How Winning Awards Boosts Your Business’s Opportunities and Reputation

Companies that go after awards add a significant weapon to their marketing arsenals
Heather Ripley - Mug.jpg
Heather Ripley
October 31, 2023
11 Comments
eagleview-logo.jpg
Solar Products

EagleView Introduces SolarReady Prospecting and Sales Acceleration Solution

Residential solar contractors can now assess the solar potential of homes with EagleView’s analytics and data
Roofing Contractor
Roofing Contractor Staff
October 24, 2023
No Comments

SolarReady leverages EagleView's property data and analytics expertise to deliver a prospecting and business development solution for solar contractors.


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Podcast

Dear Anna: How Do I Create More Business with Apple Maps?

Claiming your listing with Apple can give you a boost to your business
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
October 11, 2023
No Comments

If you haven’t already claimed your roofing business on Apple Maps, you could be missing out on a massive market share, says Anna Anderson of Art Unlimited.


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July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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