Cross-Promotional Marketing
Cornerstone Building Brands, HGTV, Expand Partnership Through 'Fixer to Fabulous'
Home renovation duo Dave and Jenny Marrs, hosts “Fixer to Fabulous,” to use Cornerstone brands as part of continued partnership
Cornerstone Building Brands expands partnership with HGTV stars and “Fixer to Fabulous” hosts Dave and Jenny Marrs to use and highlight the company's home exterior product brands in a multi-year agreement.
— Photo courtesy of Business Wire; by Bryan Gottlieb for RC
Cornerstone Building Brands, Inc., the North American manufacturer of exterior building products, has entered a multi-year partnership with HGTV “Fixer to Fabulous” hosts Dave and Jenny Marrs, incorporating product lines from the Cornerstone Building Brands family, including Ply Gem, Mastic, Simonton and Fortify Building Solutions.
“As a premier manufacturer of exterior building products, Cornerstone Building Brands is committed to building stronger communities through our actions, partnerships and products,” said Rose Lee, president and CEO of Cornerstone Building Brands.
“We’re excited to grow our partnership with Dave and Jenny Marrs to deliver on that commitment by leveraging their industry expertise, providing high quality, versatile products for their home building and remodeling projects,” Lee added.
The husband-and-wife team has an extensive background in home building and remodeling, with Dave — an expert craftsman, builder, and general contractor — and Jenny, the creative backbone of their renovations.
In a Feb. 20 news release announcing the partnership, Cornerstone Building Brands said its brand portfolio “…closely aligns with [the Marrs’] technical expertise, design aesthetic and value-driven work, providing quality products and services that homeowners and builders can rely on for both product performance and visual appeal.”
Cornerstone Building Brands first teamed up with the renovating duo in 2022 to promote Mastic Siding & Accessories by Ply Gem, working together to provide home remodel content and relaunch the brand’s Home Design Visualizer.
The Marrs co-host the popular HGTV show “Fixer to Fabulous” and the upcoming “Fixer to Fabulous: Italiano.” Most recently, the couple wrapped Season 5 of “Fixer to Fabulous” in their hometown of Bentonville, Ark., which features three Cornerstone Building Brands product brand portfolios in six episodes airing through March.
“Jenny and I have always believed in sourcing products that marry function and style to transform houses into welcoming homes," noted Dave Marrs. “As partners, we are proud to stand by Cornerstone Building Brands’ on-trend and innovative products and solutions, along with their focus on supporting the communities around us and the families that belong to them.”
For more information, visit cornerstonebuildingbrands.com.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
