Bone Dry Roofing, the 2023 Residential Contractor of the Year, has named Matt Tyner its new chief marketing officer.

Before joining Bone Dry Roofing, Tyner served as the vice president of Brand Experience at Max Service Group for nearly five years. His previous positions were at Valve+Meter Performance Marketing, where he held the position of vice president of Marketing, Nelson Comfort as the director of Sales and Marketing, and HVAC Technologies as the business development manager. 

“Building trust with customers is key,” said Tyner. “Bone Dry’s passion for meeting and exceeding client expectations speaks volumes to their abilities, and I’m excited to amplify the Bone Dry story.”

Tyner completed his undergraduate studies at Butler University’s Lacy School of Business, where he majored in business marketing. While most of his professional experience centers around HVAC, Tyner is excited to use that knowledge to bolster Bone Dry Roofing’s already successful position in the roofing industry.

“Part of our commitment to excellence is how we tell the company’s story,” said Gene Judd, owner and president of Bone Dry Roofing, “Matt’s experience in the HVAC world brings a fresh perspective, and we are looking forward to the unique insights he will bring to move the Bone Dry strategy forward.”

In his new role, Tyner will focus on strategic marketing efforts to approach new markets, grow current markets, and generate lead volume and revenue. He plans to focus on Bone Dry’s longevity and track record of over 35 years of quality.