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Latinos in Roofing

Tu Plan de Negocio en Roofing: Dónde Empezar y Cómo Construirlo

Los errores más costosos que cometen los contratistas y cómo evitarlos.

By Jill Bloom, Group Publisher, Roofing Contractor, Art Aisner, Editor-in-Chief
March 11, 2026

Establecer una identidad como empresa de techado es un desafío que va más allá de simplemente cumplir con los plazos y pasar las inspecciones de manera constante. Según Amparo Sancen, fundadora de Latinos en Roofing y directora ejecutiva de Sancen Contracting, descubrir y promover la esencia de cada contratista de techado comienza con un plan de negocios adecuado.

En este video exclusivo con RC, Sancen explica que el plan de negocios no solo proporciona un sentido de propósito para los empleados, sino que crea un camino hacia el crecimiento y el éxito, si se ejecuta correctamente. Esta necesidad es especialmente distinta en la comunidad de contratistas latinos, donde la experiencia empresarial a menudo se ve superada por la habilidad técnica y el entusiasmo.

Roofing Contractor presents The Best of Success Podcast Show

Tu Plan de Negocio en Roofing: Dónde Empezar y Cómo Construirlo

Amparo Sancen, fundadora de Latinos en Roofing y directora ejecutiva de Sancen Contracting, reflexiona sobre los errores que ve cometer a los contratistas de techado, empezando por su plan de negocios — si es que tienen uno

Your browser does not support the audio element.

"Saben cómo techar, cómo instalar, cómo hacerlo todo; pero el error más grande que cometen es que no saben cómo dirigir un negocio. Necesitan tener un plan de negocios", explicó. "Si no tenemos un plan de negocios, es como construir una casa sin planos; cometeremos muchísimos errores."

Sancen afirmó que esto puede sonar básico, pero son precisamente los conceptos básicos los que, una vez dominados, establecen los cimientos de una empresa sólida. Una empresa que esté en posición de crecer y de aprovechar el mercado o el clima económico cuando surja la oportunidad.

"Las cosas básicas marcan la gran diferencia, ¿y si queremos tener un negocio y queremos escalarlo sin tocar los conceptos básicos?", comentó. "Así es como empezamos a construir una empresa sólida."

Vea el video completo aquí.

KEYWORDS: branding business development business management Latinos en Roofing marketing podcast sales Spanish (en Español) video

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Jill bloom

Jill Bloom is the innovative Group Publisher of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

  • Techos y Más, the Spanish-language newsletter of Roofing Contractor.
  • Safety Advisor, a newsletter focused on critical resources for jobsite safety.
  • Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
  • eRock, a leading newsletter for drywall contractors.
  • The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
  • If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
  • The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Aisner200

Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.

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