branding - Page 1 | Roofing Contractor

Contractor Profile

How a Cartoon Beaver Helped a 50-Year Roofing Company Find New Life

A Rhode Island contractor’s bold rebrand replaced patriotic trucks with a friendly mascot—and unlocked explosive growth.

Tanja Kern

January 14, 2026

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When political perceptions began costing him leads, third-generation roofer Sean King made a risky decision: rebrand his family business around a smiling cartoon beaver. Eight months later, Busy Beaver Roofing is seeing record drive-by leads, stronger community engagement, and expansion into new markets.

Supplier News

SOPREMA U.S. Completes Tropical Roofing Products Integration

TRP coatings and roof maintenance products now transition fully to the SOPREMA brand, delivering the same trusted performance with expanded tools and support.

Roofing Contractor Staff

January 6, 2026

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SOPREMA U.S. has completed the integration of Tropical Roofing Products (TRP) into the SOPREMA brand, unifying its coatings and roof maintenance portfolio under a single national identity.

Contractor Branding

Storm Guard Unveils Rebrand as Full Exterior Services Brand

Franchise expands beyond roofing to offer complete home exterior solutions

Roofing Contractor Staff

December 19, 2025

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Storm Guard, a leading home and commercial exterior construction franchise, has unveiled a major brand evolution that reinforces its role as a full-service exterior solutions provider.

Contractor Marketing

Lemon Seed Marketing, CertainPath Partner on Contractor Growth

New partnership delivers rebates and expanded marketing support for home service contractors

Roofing Contractor Staff

December 19, 2025

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Lemon Seed Marketing has partnered with CertainPath to provide roofing, HVAC, plumbing and electrical contractors nationwide with enhanced branding and marketing support.

Latinos en Techado

Home Depot Lanza su Campaña del Undial 2026 Tras el Sorteo

Con los cruces y las sedes ya definidos, la marca estrena campaña, activa experiencias en Norteamérica y entregará delantales FIFA de edición especial a 475,000 asociados.

Roofing Contractor Staff

December 8, 2025

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El Sorteo Final de la Copa Mundial de la FIFA 2026 ya pone a los fans a planear, y The Home Depot apuesta por el orgullo de “nuestro patio trasero” para sumarse a la fiesta.

5 Reasons Roofers Should be Thankful in 2025

It's been a tough year, but there is still plenty to be thankful for in the resilient roofing industry

Art Aisner

November 26, 2025

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It's been a tough year, but there is still plenty to be thankful for in the resilient roofing industry

Manufacturing News

CertainTeed Rebrands Grace Vycor Underlayment to Vycor

Roofing Contractor Staff

November 4, 2025

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CertainTeed is streamlining the branding of its underlayment as part of its continued integration of the Grace Construction Products portfolio into the Saint-Gobain family.

Bumble Roofing is moving into the Dallas-Fort Worth Metroplex with franchising opportunities.

Business Expansion

Bumble Roofing Brings Tech-Driven Service to St. Louis

Fast-growing roofing brand to open eight territories, create 160+ jobs, and bring tech-driven service to the Midwest

Roofing Contractor Staff

October 29, 2025

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Bumble Roofing is entering the St. Louis market with eight new territories, 160+ jobs, and a focus on transparent, tech-powered roofing services.

Mike Holmes with LeafFilter gutter guard

Residential Roofing

LeafFilter Partners with Mike Holmes for Home Care

Campaign promotes prevention of costly gutter damage

Roofing Contractor Staff

October 24, 2025

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LeafFilter teams up with HGTV and DIY Network star Mike Holmes launch an educational campaign to help homeowners prevent costly damage from clogged gutters through videos, blogs, and Q&A content.

Supplier News

SOPREMA Unifies Tropical Roofing Under One National Brand

Tropical Roofing Products transitions fully to the SOPREMA name by year-end, delivering consistent coatings and service nationwide.

Roofing Contractor Staff

October 17, 2025

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SOPREMA US completes Tropical Roofing Products’ full rebrand by year-end, ensuring the same trusted coatings with refreshed packaging and a unified customer experience.