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Westlake Royal Consolidates US Tile, Newpoint Roofing Brands

US Tile Concrete and Clay Roofing combines the manufacturer’s clay and concrete tile offerings under a single national brand

By Roofing Contractor Staff
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US Tile Concrete and Clay
October 5, 2026

Westlake Royal Building Products has consolidated its US Tile Clay Roofing Products and Newpoint Concrete Roof Tile brands under a single national name: US Tile Concrete and Clay Roofing.

The Houston-based manufacturer announced the change Oct. 5, saying the move is designed to simplify how contractors, specifiers and other customers source and work with its tile roofing products. The consolidation does not change product formulations, performance, manufacturing standards, warranties or customer support, according to the company.

By bringing together US Tile and Newpoint Concrete, Westlake Royal Building Products is strengthening our leadership in tile roofing and delivering a more connected, complete offering to the market, said Dustin Kruger, vice president of roofing and stone for Westlake Royal Building Products stone and roofing solutions brands.

Our focus remains on durable, high-performance roofing solutions backed by reliable service and long-term partnership, Kruger added. Bringing concrete and clay together under US Tile allows us to support customers more effectively today and into the future.

Westlake Royal said the combined US Tile brand will maintain a nationwide presence while continuing to offer products tailored to individual markets, including regionally inspired styles and colors, Cool Roof options and products and assemblies designed for extreme weather conditions. The US Tile Concrete and Clay Roofing portfolio includes concrete roof tile in High Barrel, Low Barrel, Slate and Shake styles, with a range of colors and Cool Roof options.

According to Westlake Royal, its concrete tiles are engineered for long-term performance and offer resistance to rot and insects, as well as protection against fire, intense UV exposure and certain severe weather conditions when installed as part of a code-compliant roofing system. The products carry a limited lifetime warranty. US Tile's clay roofing products are Class A fire-rated, with options available to meet hail ratings and resist freeze-thaw damage. The company said its clay tiles are made with 59% recycled content and locally sourced materials and were the first to earn Cradle-to-Cradle Gold certification. 

The line is available in multiple profiles and colors, including Cool Roof options.

"For Westlake Royal, tile roofing has never been about one material. It's about a commitment to quality, made-in-the-USA roof systems that last longer, perform better and look more beautiful," Kruger said. "That's why we've brought together the expressive heritage of clay and the resilient strength of concrete under one name, one industry-leading portfolio and one simplified way of doing business."

Westlake Royal's other roofing product brands remain unchanged. Those include Unified Steel Metal Roofing, DaVinci Roofscapes composite slate and shake roofing, and Westlake Royal Roofing Components.

KEYWORDS: branding concrete Westlake Royal

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Roofing Contractor editor-compiled stories, staff reports and industry news releases.

To submit news or for corrections, contact Tanja Kern, Strategic Content Editor, at kernt@bnpmedia.com.

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