Canopy Services Standardizes Roofing Brands on ServiceTitan

Residential Roofing Platform Unifies Sales, Production and Customer Management Across its Family of Leading Roofing Brands

Image by Sambeet D from Pixabay/Edited by Roofing Contractor

Canopy Services, a residential roofing platform backed by Trivest Partners, has standardized its operations on ServiceTitan as it continues expanding its portfolio of roofing companies. The move puts sales, production, customer management and reporting for Canopy's brands on a single operating platform.

Canopy said the system is intended to create a repeatable framework across the organization while allowing individual roofing companies to retain their local brands and customer relationships. Canopy CEO Tim Russell described the approach as freedom within a framework, with local teams maintaining flexibility while leadership gains consistent processes and visibility across the platform.

According to the companies, Canopy has seen improvements in several performance measures since adopting ServiceTitan, including call-center booking rates, cancellation rates, close rates and average ticket size. No specific figures were provided.

"Having one system across our business has changed the way our team operates every day," said Scott Knuckles, general manager of Adam Vaillancourt Roofing & Gutters, a Canopy brand. "Sales, production and leadership are all working from the same information."

ServiceTitan said it has been expanding roofing-specific features to address longer project cycles, production handoffs and sales workflows that differ from traditional field-service businesses. The agreement reflects the growing emphasis among multi-brand roofing platforms on standardized technology and operating systems as they acquire and integrate contractors.