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Home » branding

Articles Tagged with ''branding''

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Association News

Carolinas Roofing Association Rebrands, Launches Website

The nonprofit trade group serving roofers in North and South Carolina has shortened its name and launched a redesigned website for members
Roofing Contractor
Roofing Contractor Staff
July 6, 2026
No Comments

The group said the shorter name is intended to be easier to recognize while maintaining a connection to its history.


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Brothers Eric (left) and Allyn Weddle, co-founders of Weddle & Sons, Inc.
June 2026 Cover Story

Building Better Roofs & Better Lives

The entrepreneurial spirit behind Weddle & Sons, Inc. started decades ago and has a growing impact across the Heartland.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
June 3, 2026
No Comments
Creativity, preparation and a never-settle mindset fuel the success of Weddle & Sons, Inc. in the Heartland.
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Art Unlimited Has a New Name

Art Unlimited Rebrands as A-Squared Marketing

The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
May 18, 2026
No Comments

A-Squared Marketing rebrands with expanded AI search optimization services aimed at helping contractors strengthen online visibility and customer engagement.


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Eagleview's New Innovations for Storm Season
Best of Success Podcast Show

Eagleview Continues Innovation in Roofing Technology

CEO Piers Dormeyer says Eagleview’s latest innovations are just in time for roofing contractors to tackle storm season.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 21, 2026
No Comments
Eagleview CEO Piers Dormeyer discusses the latest AI-driven product for roofing contractors in time for storm season.
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Tu Plan de Negocio en Roofing: Dónde Empezar y Cómo Construirlo

Tu Plan de Negocio en Roofing: Dónde Empezar y Cómo Construirlo

Los errores más costosos que cometen los contratistas y cómo evitarlos.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Amparo Sancen.jpg
Amparo Sancen
March 11, 2026
No Comments
Amparo Sancen, fundadora de Latinos en Roofing y directora ejecutiva de Sancen Contracting, descubrir y promover la esencia de cada contratista de techado comienza con un plan de negocios adecuado.
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ABC Supply Co. truck (pictured).
Supplier News

ABC Supply Rebrands L&W, Town & Country

Divisions adopt unified ABC name
Roofing Contractor
Roofing Contractor Staff
February 26, 2026
No Comments

ABC Supply will rename L&W Supply and Town & Country Industries under its brand, saying the move streamlines its identity without changing operations or service.


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logo
Contractor Branding

Capital Coating, Roof Care Rebrand as Capital 360

The rebranding brings the two affiliated companies under a single identity while maintaining existing ownership and leadership.
Roofing Contractor
Roofing Contractor Staff
February 19, 2026
One Comment

Two Lancaster, Pa.-based contractors have merged under the name Capital 360, unifying roofing and coating services across the Mid-Atlantic under longtime CEO Merv Fisher.


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Specialist Roofing Repair team in front of work truck
Contractor Branding

Specialist Roofing and Repair Unveils Company Rebrand

Southern California roofer expands services beyond repairs with new name and logo
Roofing Contractor
Roofing Contractor Staff
February 2, 2026
No Comments

Formerly Roof Repair Specialist, the family-owned contractor marks growth with a rebrand reflecting full-service residential and commercial roofing.


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Editors Note by Art Aisner

5 Bold Predictions for Roofing in 2026

Not usually big on predictions, RC has some observations heading into the New Year
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
January 16, 2026
No Comments

The year ahead should bring promise for roofing contractors positioned well amid some lingering uncertainty.


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Busy-Beaver-truck
Contractor Profile

How a Cartoon Beaver Helped a 50-Year Roofing Company Find New Life

A Rhode Island contractor’s bold rebrand replaced patriotic trucks with a friendly mascot—and unlocked explosive growth.
Tanja Kern headshot
Tanja Kern
January 14, 2026
No Comments
When political perceptions began costing him leads, third-generation roofer Sean King made a risky decision: rebrand his family business around a smiling cartoon beaver. Eight months later, Busy Beaver Roofing is seeing record drive-by leads, stronger community engagement, and expansion into new markets.
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Events

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How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

July 30, 2026

Pushing the Envelope - Going Beyond Conceptual Design

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The focus of this presentation is to dive deeper, beyond the concept, and into proper building envelope design.

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