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Home » branding

Articles Tagged with ''branding''

SOPREMA Logo
Supplier News

SOPREMA Unifies Tropical Roofing Under One National Brand

Tropical Roofing Products transitions fully to the SOPREMA name by year-end, delivering consistent coatings and service nationwide.
Roofing Contractor
Roofing Contractor Staff
October 17, 2025
No Comments

SOPREMA US completes Tropical Roofing Products’ full rebrand by year-end, ensuring the same trusted coatings with refreshed packaging and a unified customer experience.



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illustration of forms
Manufacturer News

Kingspan Rebrands EPS with Aeroroof, Aerowall, Aeroslab

New brand structure simplifies product selection across roofing, wall, and structural insulation applications.
Roofing Contractor
Roofing Contractor Staff
September 9, 2025
No Comments

Kingspan Insulation North America has rebranded its EPS portfolio under Aeroroof, Aerowall, Aeroslab, and Aerobloc to streamline selection and performance.


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eagleview
Roofing Technology

EagleView One Lands with Bold New Branding

EagleView’s new AI-driven product and rebrand reflects a staunch commitment to innovation, customers
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
June 27, 2025
No Comments

Officials say customers will gain the benefit of Eagleview’s innovative solutions all in one place, an opportunity which will continue scaling over the coming months.


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Protect Your Roofing Business with Trademarks

VIDEO: Roofers Using Trademarks for Cybersecurity

RC Legal Insights expert Trent Cotney, partner with Adams & Reese, explains the latest on trademarks in roofing and the Corporate Transparency Act.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Trent Cotney, Attorney at Law
Trent Cotney
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 18, 2025
No Comments
In this video, RC Legal Insights Expert Trent Cotney explores how roofing contractors can leverage trademarks to protect to brands.
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Why is trade marking in roofing important?
Legally Speaking

Why Trademarks Matter in Roofing

The importance of protecting a roofing company's brand and reputation can't be overstated.
Trent Cotney, Attorney at Law
Trent Cotney
March 28, 2025
One Comment

Explore the legal significance of trademarks in the roofing industry and how contractors can leverage trademark law to protect their brand.


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Holcim plans to name its North American spin-off “Amrize.”
Manufacturer News

Holcim’s North American Spinoff to be Called ‘Amrize’

Swiss multinational renames its North American subsidiary following planned spinoff
Roofing Contractor
Roofing Contractor Staff
February 24, 2025
No Comments

Holcim said its planned North American spin-off will be named “Amrize,” symbolizing ambition and progress. 


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Shingle-Tomb.jpg
IRE 2025

Shingle Tomb Announces Flagship Product at 2025 International Roofing Expo

Customizable storage case provides referral opportunities for contractors
Roofing Contractor
Roofing Contractor Staff
February 17, 2025
No Comments

Shingle Tomb is a custom-branded, heavy-duty storage case designed to help your customers keep extra shingles and essential documents organized while securing referral marketing for your company.


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Action Roofing has partnered with the Florida Panthers in a sponsorship deal.
Branding

Action Roofing Becomes Official Roofing Partner of Florida Panthers

South Florida serial entrepreneur and ‘superfan’ commits to supporting community
Roofing Contractor
Roofing Contractor Staff
January 24, 2025
No Comments

Action Roofing, a Peak Roofing portfolio firm, joins the Florida Panthers as an “Official Roofing Partner,” uniting for community support, fan engagement and initiatives in South Florida.


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Anna_Podcast_brand_identity.jpg
Podcast

Dear Anna: Elevating Your Brand Identity

Anna Anderson shares key takeaways from this year’s Best of Success event about branding
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Anna Anderson, CEO of Art Unlimited
Anna Anderson
January 7, 2025
No Comments

Marketing expert Anna Anderson has the answers about successful branding in this episode of “Dear Anna.”


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JJ Quality Roofing_Kelly Roofing.jpg
Mergers and Acquisitions

JJ Quality Builders Joins Forces with Kelly Roofing

Collaboration allows Kelly Roofing to expand into Southeastern Florida
Roofing Contractor
Roofing Contractor Staff
November 7, 2024
No Comments

Company officials say the partnership of JJ Quality Builders with Kelly Roofing will help expand services and enhance customer experiences to customers in Florida and beyond.


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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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