The new name, which will go into effect on Earth Day on April 22, reflects the evolution of the company and the critical new era of energy importance in our world.
The update includes a new, streamlined logo and visual appeal to contribute to TRI-BUILT's overall identity, making it easier for contractors to identify products.
The newly launched Westlake Royal Building Products
offers brands in siding and accessories, trim and mouldings, roofing, stone, windows and outdoor living.
The rebrand serves to connect all four divisions of Atlas Roofing Corporation as it works to meet customers’ needs through the accessibility of its people and products.