APOC roofing and waterproofing products will get an exterior makeover across all product lines this spring that aims to deliver a more uniform experience to customers, calling attention to features and benefits while minimizing confusion, according to a statement released by the company.

Newly designed front panels with large product numbers and simplified descriptions should make APOC-branded items easily distinguishable from competitors — and one another — on the shelves. The brand’s iconic black and yellow header and new “professional protection” tagline appear front and center above the product application and background imagery.

Adding large warranty badges, where applicable, paired with consistent iconography use, will denote the right products for specific applications at a glance. QR Codes have also been added, immediately redirecting contractors to more in-depth product information, including videos, tech data sheets and more.

“We’ve focused on making our packaging easier for our customers to identify the right products for their applications,” said Krista Steiger, senior channel marketing manager at ICP Group, the parent company of APOC. “Uniformity in how product numbers, warranty information and more [will] appear across all APOC lines.”

Steiger added that the updating will promote knowing which accessory items to use with specific coatings. 

“We’ve worked hard to make these lines of compatible products easily identifiable through color-coding to help eliminate confusion at the time of purchase,” she added. “As well as errors in application when used on the job.”

The company statement noted that, when revamping the packaging, the team made the label components more recognizable and focused on educating applicators. All featured graphics now include corresponding Spanish translations, and the color and number of coats required for each product to perform are called out.

With all label components appearing in the same designated location regardless of product type, installers will now spend less time searching for the appropriate products in-store.

“Our customers shared their pain points and we listened,” Steiger said. “We’re excited for the impact this updated packaging will have on the lives and businesses of those who put their trust in APOC product lines.”

For more information about APOC products, visit apoc.com.