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Home » branding

Articles Tagged with ''branding''

Mike Holmes with LeafFilter gutter guard
Residential Roofing

LeafFilter Partners with Mike Holmes for Home Care

Campaign promotes prevention of costly gutter damage
Roofing Contractor
Roofing Contractor Staff
October 24, 2025
No Comments

LeafFilter teams up with HGTV and DIY Network star Mike Holmes launch an educational campaign to help homeowners prevent costly damage from clogged gutters through videos, blogs, and Q&A content.



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SOPREMA Logo
Supplier News

SOPREMA Unifies Tropical Roofing Under One National Brand

Tropical Roofing Products transitions fully to the SOPREMA name by year-end, delivering consistent coatings and service nationwide.
Roofing Contractor
Roofing Contractor Staff
October 17, 2025
No Comments

SOPREMA US completes Tropical Roofing Products’ full rebrand by year-end, ensuring the same trusted coatings with refreshed packaging and a unified customer experience.



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illustration of forms
Manufacturer News

Kingspan Rebrands EPS with Aeroroof, Aerowall, Aeroslab

New brand structure simplifies product selection across roofing, wall, and structural insulation applications.
Roofing Contractor
Roofing Contractor Staff
September 9, 2025
No Comments

Kingspan Insulation North America has rebranded its EPS portfolio under Aeroroof, Aerowall, Aeroslab, and Aerobloc to streamline selection and performance.


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eagleview
Roofing Technology

EagleView One Lands with Bold New Branding

EagleView’s new AI-driven product and rebrand reflects a staunch commitment to innovation, customers
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
June 27, 2025
No Comments

Officials say customers will gain the benefit of Eagleview’s innovative solutions all in one place, an opportunity which will continue scaling over the coming months.


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Protect Your Roofing Business with Trademarks

VIDEO: Roofers Using Trademarks for Cybersecurity

RC Legal Insights expert Trent Cotney, partner with Adams & Reese, explains the latest on trademarks in roofing and the Corporate Transparency Act.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Trent Cotney, Attorney at Law
Trent Cotney
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
April 18, 2025
No Comments
In this video, RC Legal Insights Expert Trent Cotney explores how roofing contractors can leverage trademarks to protect to brands.
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Why is trade marking in roofing important?
Legally Speaking

Why Trademarks Matter in Roofing

The importance of protecting a roofing company's brand and reputation can't be overstated.
Trent Cotney, Attorney at Law
Trent Cotney
March 28, 2025
One Comment

Explore the legal significance of trademarks in the roofing industry and how contractors can leverage trademark law to protect their brand.


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Holcim plans to name its North American spin-off “Amrize.”
Manufacturer News

Holcim’s North American Spinoff to be Called ‘Amrize’

Swiss multinational renames its North American subsidiary following planned spinoff
Roofing Contractor
Roofing Contractor Staff
February 24, 2025
No Comments

Holcim said its planned North American spin-off will be named “Amrize,” symbolizing ambition and progress. 


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Shingle-Tomb.jpg
IRE 2025

Shingle Tomb Announces Flagship Product at 2025 International Roofing Expo

Customizable storage case provides referral opportunities for contractors
Roofing Contractor
Roofing Contractor Staff
February 17, 2025
No Comments

Shingle Tomb is a custom-branded, heavy-duty storage case designed to help your customers keep extra shingles and essential documents organized while securing referral marketing for your company.


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Action Roofing has partnered with the Florida Panthers in a sponsorship deal.
Branding

Action Roofing Becomes Official Roofing Partner of Florida Panthers

South Florida serial entrepreneur and ‘superfan’ commits to supporting community
Roofing Contractor
Roofing Contractor Staff
January 24, 2025
No Comments

Action Roofing, a Peak Roofing portfolio firm, joins the Florida Panthers as an “Official Roofing Partner,” uniting for community support, fan engagement and initiatives in South Florida.


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Anna_Podcast_brand_identity.jpg
Podcast

Dear Anna: Elevating Your Brand Identity

Anna Anderson shares key takeaways from this year’s Best of Success event about branding
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Anna Anderson, CEO of Art Unlimited
Anna Anderson
January 7, 2025
No Comments

Marketing expert Anna Anderson has the answers about successful branding in this episode of “Dear Anna.”


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