Storm Guard Unveils Rebrand as Full Exterior Services Brand

Franchise expands beyond roofing to offer complete home exterior solutions

Storm Guard, a home and commercial exterior construction franchise based in Fort Worth, Texas, unveiled new branding to demonstrate its commitment to exterior home solutions beyond roofing.

“This rebrand is more than a new look, it’s a reflection of how Storm Guard has grown to meet the needs of both homeowners and our franchise network,” said Shane Lynch, president of Storm Guard.

For more than two decades, Storm Guard has been a reliable name in helping homeowners rebuild and protect their properties after life’s toughest storms. Over that time, customers have increasingly turned to the brand for more than roofing, seeking help with siding, windows, gutters, and painting. Responding to this demand, Storm Guard has evolved into a comprehensive exterior services provider capable of managing all major exterior home improvement and restoration needs under one roof, giving homeowners peace of mind knowing the outside is protected so they can focus on life inside.

"With this rebrand, we’re helping homeowners see the bigger picture of protecting and enhancing their homes, while giving our franchisees a roadmap to build lasting relationships and stronger business," said Derrick Hemmelgam, director of marketing.

As part of the evolution, Storm Guard is debuting a refreshed logo, updated color palette, and modernized messaging that honor its legacy while reflecting its new identity as a full exterior services brand. The updated look reinforces Storm Guard’s positioning as a trusted national leader in exterior home improvement.

Storm Guard’s new services will enable homeowners to work with one reliable contractor for all their exterior needs, which will reduce the complexity of coordinating multiple vendors and ensuring a consistent, high-quality experience across every project. To support this expansion, Storm Guard has invested heavily in franchisee training, vendor partnerships, and advanced technology through its customer relationship management (CRM) system. These improvements streamline project management and communication, while enhanced marketing and operational resources from the home office help franchise owners confidently enter new service categories with proven systems behind them. “