Lemon Seed Marketing, CertainPath Partner on Contractor Growth

New partnership delivers rebates and expanded marketing support for home service contractors

Lemon Seed Marketing has partnered with CertainPath, a business growth platform for home service contractors, to provide enhanced branding and marketing support.

The partnership introduces a new rebate program designed to help CertainPath members, which include roofing, HVAC, plumbing, and electrical contractors, stretch their marketing dollars while investing in long-term brand development.

Under the new partnership, CertainPath members will receive a 3.5% rebate on key Lemon Seed services, including:

Full rebrands covering everything from logos and mascots to messaging, vehicle wraps, uniforms and complete brand identity systems.
Month-to-month marketing support, including strategic planning, design, media placement, implementation and detailed reporting.
Social media management featuring content development, platform oversight and targeted advertising strategy.

These efforts support home service businesses in creating recognizable brands, building effective long-term marketing strategies and launching campaigns aligned with operational capacity.

"Partnering with CertainPath allows us to expand the impact we're already making for contractors across the country," said Crystal Williams, co-owner and lead strategist at Lemon Seed Marketing. "Our team is dedicated to helping hardworking business owners strengthen their brands, build customer trust and invest confidently in sustainable growth. This partnership gives contractors even more support to do just that."