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Home » branding

Articles Tagged with ''branding''

Anna_Podcast_brand_identity.jpg
Podcast

Dear Anna: Elevating Your Brand Identity

Anna Anderson shares key takeaways from this year’s Best of Success event about branding
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Anna Anderson, CEO of Art Unlimited
Anna Anderson
January 7, 2025
No Comments

Marketing expert Anna Anderson has the answers about successful branding in this episode of “Dear Anna.”


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JJ Quality Roofing_Kelly Roofing.jpg
Mergers and Acquisitions

JJ Quality Builders Joins Forces with Kelly Roofing

Collaboration allows Kelly Roofing to expand into Southeastern Florida
Roofing Contractor
Roofing Contractor Staff
November 7, 2024
No Comments

Company officials say the partnership of JJ Quality Builders with Kelly Roofing will help expand services and enhance customer experiences to customers in Florida and beyond.


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Cómo crear una marca de techado extraordinaria con Ricardo Gonzalez
Emprexito con Ricardo González

Construyendo un Legado: Cómo Crear una Marca de Techos Extraordinaria

En el competitivo mundo de los techos, tu marca también impulsará tu imagen; es lo que te distingue.
Ricardo Gonzalez
Ricardo González
October 5, 2024
No Comments

Una marca significativa genera confianza, construye credibilidad, y en última instancia, impulsa el crecimiento.


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GRACE ICE & WATER SHIELD and VYCOR Weather Barrier Solutions merge into one self-adhered weather protection portfolio
Manufacturer News

CertainTeed Announces Underlayment Brand Merging

GRACE ICE & WATER SHIELD and VYCOR Weather Barrier Solutions merge into one self-adhered weather protection portfolio
Roofing Contractor
Roofing Contractor Staff
February 7, 2024
No Comments

CertainTeed announces the renaming of GRACE ICE & WATER SHIELD to GRACE VYCOR ICE & WATER SHIELD, with innovative packaging.


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Enverge Spray Foam is a just-launched spray foam insulation brand from Holcim Building Envelope, a fusion of the Gaco SprayFoam and SES Foam brands.
Manufacturer News

Holcim Building Envelope Combines, Rebrands Products, Unveils Enverge Spray Foam

Gaco SprayFoam and SES Foam brands have merged under the new Enverge Spray Foam brand name and identity
Roofing Contractor
Roofing Contractor Staff
January 18, 2024
No Comments

Holcim Building Envelope introduced Enverge, a spray foam insulation brand that merged Gaco SprayFoam and SES Foam into a single offering.


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Sean_Flanagan_power_home_remodeling.jpg
Hiring News

Power Home Remodeling Appoints Sean Flanagan to Vice President of Creative Services

Roofing Contractor
Roofing Contractor Staff
September 19, 2023
No Comments

As vice president of creative services, Flanagan spearheads the continued expansion and amplification of Power’s creative and storytelling capabilities for the brand.


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cybersecurity podcast

PODCAST: Are Your Cybersecurity Systems Updated?

July 25, 2023
No Comments

Technology is pushing the roofing industry to evolve fast, and with that comes risk when it comes to data security.


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Cotney and ratings

VIDEO: Reputation Management and Negative Reviews in Roofing

Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
July 25, 2023
No Comments

It can happen anywhere, anytime. A negative review about a roofing service, company, contractor or piece of equipment can be shared with an unlimited number of people with just a few key strokes.



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APOC_Pli-Dek-1.png
Manufacturing News

Pli-Dek Waterproofing and Polyset Adhesives To Be Repacked as 'APOC' Products

Brands strengthen the APOC portfolio used by roofing and waterproofing contractors
Roofing Contractor
Roofing Contractor Staff
July 14, 2023
No Comments

Pli-Dek waterproofing solutions and Polyset roofing adhesives have merged into the APOC brand, which ICP Group owns. 


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Storm_Guard_Logo.png

‘Storm Guard’ Brand Celebrates 20 Years; Continues Nationwide Expansion

Roofing and construction-branded franchisor helped pioneer trend now proliferating industrywide
June 20, 2023
No Comments

Storm Guard, the roofing and construction brand, is celebrating its 20-year anniversary as a recognizable consumer services operator. Since its founding in 2003, the company now has 39 offices in 17 states nationwide. 


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July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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