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Home » branding

Articles Tagged with ''branding''

Polyglass_2023_logo.jpg

Polyglass Reveals New Logo Representing Company's Commitment to Growth, Innovation

May 19, 2023
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The new Polyglass brand identity is built upon the company's core values, showcasing its global presence and its commitment to providing exceptional products and services.


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VIDEO: Roofers Need to Protect Intellectual Property

Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 28, 2023
One Comment

RC Editor-in-Chief Art Aisner discusses the importance of roofing companies protecting their own intellectual property, whether it’s their name, logo, slogan, and business processes, when applicable.  


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Product News

APOC Products Updates Packaging Beginning Spring 2023

Updated labels and packaging to enhance brand recognition, consistency
March 31, 2023
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APOC, manufacturer of roofing and waterproofing products, announced revamped packaging across all its product lines for uniform branding and information location consistency.


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Highlander

Malarkey Roofing Products Reveals Changes to Branding, Impact Ratings

March 24, 2023
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Wrap designs, brand names and new impact ratings are among the changes Malarkey announced.


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CertainTeed_Logo_2023.jpg

CertainTeed Debuts New Branding at 2023 International Builders' Show

January 31, 2023
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Certainteed's rebranding represents a paradigm shift for the manufacturer, reinforcing its customer-focused, comprehensive offering of light and sustainable building solutions and systems.


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Stronghouse Solutions.jpg

Capital Construction Holdings Announces Holding Company Rebrand to Stronghouse Solutions

January 9, 2023
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Stronghouse Solutions’ portfolio of brands includes Capital Construction, Irish Roofing & Exteriors, Linear Roofing & General Contractors, Options Exteriors, and Marshall Building & Remodeling.



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power home remodeling

Power Home Remodeling Welcomes Kerry McGovern as Senior Vice President of Brand

August 17, 2022
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McGovern is responsible for leading the strategic direction and execution across all brand disciplines including internal communications, public relations, digital marketing, and creative services.


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PODCAST: Elevate's Evolution from Firestone

August 9, 2022
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Jamie Gentoso, president of building envelope division for Holcim, speaks about driving the Holcim's Building Envelope Division rebrand and overall transition at one of the roofing industry’s most important companies.


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FINAL FORTIS REBRAND RLS 7-26-22.jpg

Fortis Warranty Becomes FORTIS in Rebranding

July 28, 2022
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In nearly 20 years, FORTIS has helped customers save more than $500 million in capital roof replacement costs, for an average ROI of over 250%.


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Future Leaders of METALCON

Up-and-Coming Professionals Invited to Future Leaders of METALCON Program

June 23, 2022
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Future leaders can gain the knowledge, insights and tools needed to advance through dedicated content and activities during METALCON 2022.


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Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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