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Home » branding

Articles Tagged with ''branding''

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PODCAST: Elevate's Evolution from Firestone

August 9, 2022
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Jamie Gentoso, president of building envelope division for Holcim, speaks about driving the Holcim's Building Envelope Division rebrand and overall transition at one of the roofing industry’s most important companies.


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Fortis Warranty Becomes FORTIS in Rebranding

July 28, 2022
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In nearly 20 years, FORTIS has helped customers save more than $500 million in capital roof replacement costs, for an average ROI of over 250%.


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Future Leaders of METALCON

Up-and-Coming Professionals Invited to Future Leaders of METALCON Program

June 23, 2022
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Future leaders can gain the knowledge, insights and tools needed to advance through dedicated content and activities during METALCON 2022.


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Firestone Building Products Rebranded to Align with Holcim, Firestone Becomes Elevate

June 21, 2022
4 Comments

Firestone Building Products becomes Holcim’s building envelope division, a key growth engine for innovation and advanced building solutions.


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Atlas Recognizes its First Logo Designer with Nearly $40K and a New Roof

June 1, 2022
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Atlas Roofing celebrated 40 years by honoring the woman responsible for creating the company's logo in 1982.


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POWERHOME SOLAR Announces Rebrand, Evolution Into Pink Energy

April 11, 2022
15 Comments

The new name, which will go into effect on Earth Day on April 22, reflects the evolution of the company and the critical new era of energy importance in our world.


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Chinook BES logo

Chinook Roofing & Gutters Becomes Chinook Building Envelope Services

Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 8, 2022
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Chinook Roofing & Gutters renamed itself to Chinook Building Envelope Services to better reflect the broadened range of solutions it provides.


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BlueThread Services

Seaside Equity Partners Launches Roofing and Exterior Services Platform, Acquires Aspen Group

April 7, 2022
One Comment

BlueThread’s partner companies, Peak View Roofing, Revelation Roofing and Aspen Group, will operate while sharing the co-brand BlueThread Services.


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Beacon Unveils New Look for TRI-BUILT Product Line

February 1, 2022
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The update includes a new, streamlined logo and visual appeal to contribute to TRI-BUILT's overall identity, making it easier for contractors to identify products.


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Westlake Royal Building Products

Westlake Royal Building Products Brings Together Boral, Royal Building Products, DaVinci RoofScapes

January 26, 2022
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The newly launched Westlake Royal Building Products offers brands in siding and accessories, trim and mouldings, roofing, stone, windows and outdoor living.


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