CertainTeed, a subsidiary of Saint-Gobain North America, announced on Tuesday that GRACE ICE & WATER SHIELD will soon be renamed GRACE VYCOR ICE & WATER SHIELD.
In a Feb. 6 news release, CertainTeed said the original self-adhered roofing underlayment will join CertainTeed’s VYCOR portfolio of self-adhered weather barriers. Both the GRACE ICE & WATER SHIELD and VYCOR weather barrier product lines were integrated into CertainTeed in 2022 with the Saint-Gobain North America acquisition of GCP. The company said the new name would deliver an “innovative packaging design,” providing tools for distributors, contractors, and installers.
“GRACE ICE & WATER SHIELD roof underlayment’s superior waterproofing performance will remain the same. We are simply giving it a new look,” said CertainTeed Senior Residential Product Manager Brian Chang. “Merging the high-performance self-adhered weather barriers into one weather protection system simplifies benefits for our customers,” Chang added. “We look forward to introducing the new GRACE VYCOR name and packaging design to enhance the user experience and leave the roofing underlayment’s 46-year-old proven formula untouched.”
New GRACE VYCOR Packaging Features:
- QR codes to access product guides and videos
- Simplified zones of information
- Maximized prominence of brand and product name to identify in a warehouse or on the job site easily
The soon-to-be rebranded GRACE VYCOR ICE & WATER SHIELD roofing underlayment is the same product known and trusted by contractors. Backed by CertainTeed’s SureStart warranty, customers can further protect their homes and roofing products during the vital early years following installation and for up to 50 years with SureStart Plus.
For more information, visit certainteed.com.
Report Abusive Comment