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Home » Authors » Ricardo Gonzalez

Ricardo Gonzalez

 

Ricardo González is the Founder and CEO of Bilingual America. He is the developer and teacher of the SpanishPower™, SuccesswithHispanics™, InglésPoderoso™ and LíderesExitosos™ courses. He can be reached through his website at www.bilingualamerica.com or by phone at 404-855-3020, ext. 333.

Articles

ARTICLES

cultural mastery

The 6 Stages of Cultural Mastery

Ricardo González’s New Book Shares a Roadmap for Leaders in Today’s Culturally-Complex World
Ricardo Gonzalez
June 12, 2017
No Comments
Ricardo Gonzalez bridges the gap between Latinos and non-Latinos and promote productive and successful relationships in the roofing industry and beyond.
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Culturally excellent companies

Creating Culturally Excellent Companies that Spur Business Growth

Six Behaviors For Success
Ricardo Gonzalez
February 8, 2016
2 Comments
Unhealthy cultures sap the life and energy from our companies. Negative cultures drain our creativity and, ultimately, our profitability.
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Latino business

Developing a Winning Social-Media Strategy With Latinos

Ricardo Gonzalez
September 2, 2015
No Comments
Being culturally relevant goes a long way toward developing relationships with Latinos.
Read More
roofs and tacos
Guest Column

The Taco Mayor, a Southern Chef and the Roofing Industry

Leaders need to manage cultural nuances and differences properly or risk huge losses.
Ricardo Gonzalez
August 7, 2013
One Comment
Most of us would enjoy having free tacos sent to our office, but Mayor Joseph Maturo in East Haven, Conn., got on the wrong side of the food chain.
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zero

A New Leadership Model for Today’s Changing World

Ricardo Gonzalez
September 7, 2012
No Comments

Our stereotypical picture of the alpha-male leader — the hero who unilaterally directs his troops to victory — has become obsolete


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Success with Hispanics: Wading Through the Immigration Waters

Ricardo Gonzalez
May 27, 2008
No Comments
This is a sensitive and confusing subject for many people, but in light of ramped-up immigration enforcement and random raids by U.S. Immigration and Customs Enforcement (ICE), we must address this issue. On April 17, 2008, 311 undocumented workers were taken into custody by ICE from five different Pilgrim’s Pride plants in Texas, West Virginia, Florida, Arkansas and Tennessee.
Read More

Success With Hispanics: Construction Woes and the Latino Subcontractor

Ricardo Gonzalez
April 1, 2008
No Comments
The current shakedown in the construction industry allows for two very important things to happen that are to the benefit of both the organization and the workers. It allows companies to refocus on training their workforce for the long term and it helps clean up the subcontractor industry.
Read More

Success With Hispanics: How to Give Safety Talks to Latinos

Ricardo Gonzalez
February 1, 2008
No Comments
Company leaders consistently tell me that their No. 1 priority is safety. For the most part, I believe this is the case. This being said, the reality is that our safety talks to Latinos very frequently fall short of the level of importance and priority we affirm. I would like to help you with your safety talks with Latinos. I am speaking specifically here about the presentation of the actual safety talks. There are three key words that will point the way as it relates to delivering information on the subject of safety. They are clear, consistent and compelling.
Read More

Success With Hispanics

Ricardo Gonzalez
November 1, 2007
No Comments
In last month’s article, “Safety Training That Works with Latinos,” we set a base of understanding. We learned what training is and what it does, and we learned some important factors to consider when teach-ing safety to Latino laborers.

In this article, I want to move into more specifics regarding safety training with Latinos. There are three very specific concepts you must understand and implement if you are to have high levels of success in training safety with Latino employees.
Read More

Success With Hispanics: Safety Training That Works With Latinos

Ricardo Gonzalez
October 1, 2007
No Comments
Let’s face it; more Latinos are getting hurt on the job than is necessary or appropriate. I have frequently cited an Associated Press study documenting that for the Latino worker, safety accident rates are four times that of Anglos. (Some studies have put the ratio as high as 8:1.) Many companies struggle with the actual development and implementation of a safety program, while others struggle with the actual nuts and bolts of teaching safety to people from another culture.
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View All Articles by Ricardo Gonzalez
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