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Home » Authors » Ricardo González
Ricardo González

Ricardo González

Ricardo González is the Founder and CEO of Bilingual America. He is the developer and teacher of the SpanishPower™, SuccesswithHispanics™, InglésPoderoso™ and LíderesExitosos™ courses. He can be reached through his website at www.bilingualamerica.com or by phone at 404-855-3020, ext. 333.

Articles

ARTICLES

A man in a suit holding a medal

Avoiding the Mediocrity Trap of "It's Fine" in Roofing

Don’t settle for less when it comes to your business, as it could cost you jobs, people and your reputation
Ricardo Gonzalez
Ricardo González
April 11, 2025
No Comments
Settling for "It's Fine" can lead to unforeseen consequences when it comes to roofing, including your reputation. Ricardo Gonález shows how to avoid the snare of "It's Fine."
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roofing-contractor-worker
Techos y Mas

Está Bien — La Trampa de la Mediocridad

Buscamos atajos, queremos ahorrar tiempo y dinero, pero a la larga, esa mentalidad del "está bien" nos puede salir carísima.
Ricardo Gonzalez
Ricardo González
December 9, 2024
No Comments

Conformarse con 'aceptable' en los negocios, ya sea en materiales, detalles o equipos, puede dañar la reputación, aumentar los costos y alejar a los clientes; priorizar la calidad asegura el éxito a largo plazo.


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Cómo crear una marca de techado extraordinaria con Ricardo Gonzalez
Emprexito con Ricardo González

Construyendo un Legado: Cómo Crear una Marca de Techos Extraordinaria

En el competitivo mundo de los techos, tu marca también impulsará tu imagen; es lo que te distingue.
Ricardo Gonzalez
Ricardo González
October 5, 2024
No Comments

Una marca significativa genera confianza, construye credibilidad, y en última instancia, impulsa el crecimiento.


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Cómo crear una marca de techado extraordinaria con Ricardo Gonzalez
Emprexito con Ricardo González

Más Allá del Talento

Lo Que Realmente Necesitas para Emprender Exitosamente
Ricardo Gonzalez
Ricardo González
August 19, 2024
No Comments
¿Quieres emprender pero no sabes por dónde empezar? Descubre las 4 mentalidades y 4 habilidades imprescindibles para construir un negocio de éxito. Supera obstáculos y alcanza tus objetivos con esta guía práctica de Ricardo González.
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cultural mastery

The 6 Stages of Cultural Mastery

Ricardo González’s New Book Shares a Roadmap for Leaders in Today’s Culturally-Complex World
Ricardo Gonzalez
Ricardo González
June 12, 2017
One Comment
Ricardo Gonzalez bridges the gap between Latinos and non-Latinos and promote productive and successful relationships in the roofing industry and beyond.
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Culturally excellent companies

Creating Culturally Excellent Companies that Spur Business Growth

Six Behaviors For Success
Ricardo Gonzalez
Ricardo González
February 8, 2016
2 Comments
Unhealthy cultures sap the life and energy from our companies. Negative cultures drain our creativity and, ultimately, our profitability.
Read More
Latino business

Developing a Winning Social-Media Strategy With Latinos

Ricardo Gonzalez
Ricardo González
September 2, 2015
No Comments
Being culturally relevant goes a long way toward developing relationships with Latinos.
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roofs and tacos
Guest Column

The Taco Mayor, a Southern Chef and the Roofing Industry

Leaders need to manage cultural nuances and differences properly or risk huge losses.
Ricardo Gonzalez
Ricardo González
August 7, 2013
One Comment
Most of us would enjoy having free tacos sent to our office, but Mayor Joseph Maturo in East Haven, Conn., got on the wrong side of the food chain.
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zero

A New Leadership Model for Today’s Changing World

Ricardo Gonzalez
Ricardo González
September 7, 2012
No Comments

Our stereotypical picture of the alpha-male leader — the hero who unilaterally directs his troops to victory — has become obsolete


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Success with Hispanics: Wading Through the Immigration Waters

Ricardo Gonzalez
Ricardo González
May 27, 2008
No Comments
This is a sensitive and confusing subject for many people, but in light of ramped-up immigration enforcement and random raids by U.S. Immigration and Customs Enforcement (ICE), we must address this issue. On April 17, 2008, 311 undocumented workers were taken into custody by ICE from five different Pilgrim’s Pride plants in Texas, West Virginia, Florida, Arkansas and Tennessee.
Read More
View All Articles by Ricardo González
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