Ricardo González

Avoiding the Mediocrity Trap of "It's Fine" in Roofing

Don’t settle for less when it comes to your business, as it could cost you jobs, people and your reputation

April 11, 2025

Settling for "It's Fine" can lead to unforeseen consequences when it comes to roofing, including your reputation. Ricardo Gonález shows how to avoid the snare of "It's Fine."

Techos y Mas

Está Bien — La Trampa de la Mediocridad

Buscamos atajos, queremos ahorrar tiempo y dinero, pero a la larga, esa mentalidad del "está bien" nos puede salir carísima.

Ricardo González

December 9, 2024

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Conformarse con 'aceptable' en los negocios, ya sea en materiales, detalles o equipos, puede dañar la reputación, aumentar los costos y alejar a los clientes; priorizar la calidad asegura el éxito a largo plazo.

Cómo crear una marca de techado extraordinaria con Ricardo Gonzalez

Emprexito con Ricardo González

Construyendo un Legado: Cómo Crear una Marca de Techos Extraordinaria

En el competitivo mundo de los techos, tu marca también impulsará tu imagen; es lo que te distingue.

Ricardo González

October 5, 2024

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Una marca significativa genera confianza, construye credibilidad, y en última instancia, impulsa el crecimiento.

Emprexito con Ricardo González

Más Allá del Talento

Lo Que Realmente Necesitas para Emprender Exitosamente

Ricardo González

August 19, 2024

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¿Quieres emprender pero no sabes por dónde empezar? Descubre las 4 mentalidades y 4 habilidades imprescindibles para construir un negocio de éxito. Supera obstáculos y alcanza tus objetivos con esta guía práctica de Ricardo González.

The 6 Stages of Cultural Mastery

Ricardo González’s New Book Shares a Roadmap for Leaders in Today’s Culturally-Complex World

Ricardo González

June 12, 2017

One Comment

Ricardo Gonzalez bridges the gap between Latinos and non-Latinos and promote productive and successful relationships in the roofing industry and beyond.

Creating Culturally Excellent Companies that Spur Business Growth

Six Behaviors For Success

Ricardo González

February 8, 2016

2 Comments

Unhealthy cultures sap the life and energy from our companies. Negative cultures drain our creativity and, ultimately, our profitability.

Developing a Winning Social-Media Strategy With Latinos

Ricardo González

September 2, 2015

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Being culturally relevant goes a long way toward developing relationships with Latinos.

Guest Column

The Taco Mayor, a Southern Chef and the Roofing Industry

Leaders need to manage cultural nuances and differences properly or risk huge losses.

Ricardo González

August 7, 2013

One Comment

Most of us would enjoy having free tacos sent to our office, but Mayor Joseph Maturo in East Haven, Conn., got on the wrong side of the food chain.

A New Leadership Model for Today’s Changing World

Ricardo González

September 7, 2012

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Our stereotypical picture of the alpha-male leader — the hero who unilaterally directs his troops to victory — has become obsolete

Success with Hispanics: Wading Through the Immigration Waters

Ricardo González

May 27, 2008

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This is a sensitive and confusing subject for many people, but in light of ramped-up immigration enforcement and random raids by U.S. Immigration and Customs Enforcement (ICE), we must address this issue. On April 17, 2008, 311 undocumented workers were taken into custody by ICE from five different Pilgrim’s Pride plants in Texas, West Virginia, Florida, Arkansas and Tennessee.