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Home » Authors » Ricardo Gonzalez

Articles by Ricardo Gonzalez

Success With Hispanics: Why Don't Hispanics Learn English?

Ricardo Gonzalez
August 6, 2007
4 Comments
I have been asked so many times why Hispanics don’t learn or want to learn English, that I just smile and jokingly answer back with, "¿Qué?, no comprendo inglés." That means, "What, I don’t understand English?" Well, this gets their attention real fast and hopefully yours.
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SUCCESS WITH HISPANICS: How Latinos Should Assimilate Into Your Company

Ricardo Gonzalez
May 4, 2007
No Comments
I strongly believe that Latinos who come to the United States should assimilate into the culture. In this article I’ll tell you how they should go about doing this and how you can help them to make this transition.
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SUCCESS WITH HISPANICS: How to Gain Trust in the Hispanic Community

Ricardo Gonzalez
March 7, 2007
No Comments
The Hispanic culture is, at its core, a non-trusting culture. We have learned not to trust people quickly. We come by this justly. If you have ever lived in Latin America, you will know what I mean.
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SUCCCESS WITH HISPANICS: Developing Latino Leaders

Ricardo Gonzalez
February 7, 2007
No Comments
In last month’s article (“Detecting and Developing Latino Leadership”), we learned how to spot leaders among your Latino workforce. Now let’s take a serious look at how to develop Latino leadership.

I mean, you can be great at scouting out talent, but if you don’t know how to coach that talent to reach its maximum potential, it does you very little good. At best, your people will be operating on their natural abilities, but these abilities will not be honed nor maximized in your organization.


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Detecting and Developing Latino Leadership

Ricardo Gonzalez
January 1, 2007
No Comments
It’s a crazy and difficult spot to be in - leading your friends, relatives and countrymen while all the while trying to be loyal to your company and company ownership. I mean, how do you choose your loyalties in this situation?
Read More

Keeping Latinos Safe on the Job

Ricardo Gonzalez
November 7, 2006
No Comments
Ramón didn't understand. He said he did, but he didn't. He said he did because he wanted to make his supervisor happy. Making his supervisor happy cost him his life. Making his supervisor happy cost his family their husband, their father, their provider.
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Why You Should Learn Spanish

Ricardo Gonzalez
October 11, 2006
No Comments
OK, OK, I know that Latinos should learn English. I know this and believe this as much as anyone, so let's just get this point out of the way. Perhaps someday I'll write an article in Spanish about the subject so you can hand it to your Hispanic employees, but for right now I want to invite you to open your mind to consider why and how you should learn Spanish
Read More

SuccessWithHispanics: What's Happening on The Immigration Front?

Ricardo Gonzalez
July 1, 2006
No Comments
Things continue to stay red-hot on the immigration front. On May 26 of this year, the U.S. Senate passed landmark immigration legislation. Senate Bill 2611, the Comprehensive Immigration Reform Act, was approved by a 62-to-36 vote.
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Success With Hispanics: Recruiting. Hiring. Retaining.
Part 3: Retaining

Ricardo Gonzalez
June 8, 2006
No Comments
If you recruit and hire correctly, as we have discussed in the last two articles in this series, retaining your Latino workers will be a slam-dunk or, as our soccer loving people would say - gooooooal! No hay problema, as we say.
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Success With Hispanics: Recruiting. Hiring. Retaining. Part 2: Hiring

Ricardo Gonzalez
May 1, 2006
No Comments
I used to say everything begins with hiring, but I was wrong - everything begins with recruiting. A long-term, happy, safe and productive employee is just as valuable as - or perhaps even more valuable than - a client to your overall success in business.
Read More
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