search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • State of the Industry
    • Century Club
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Legally Speaking
    • Safety Advice
    • Technical Details
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor eNews
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Media Kit
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Home » Authors » Ricardo González

Articles by Ricardo González

Success With Hispanics: Construction Woes and the Latino Subcontractor

Ricardo Gonzalez
Ricardo González
April 1, 2008
No Comments
The current shakedown in the construction industry allows for two very important things to happen that are to the benefit of both the organization and the workers. It allows companies to refocus on training their workforce for the long term and it helps clean up the subcontractor industry.
Read More

Success With Hispanics: How to Give Safety Talks to Latinos

Ricardo Gonzalez
Ricardo González
February 1, 2008
No Comments
Company leaders consistently tell me that their No. 1 priority is safety. For the most part, I believe this is the case. This being said, the reality is that our safety talks to Latinos very frequently fall short of the level of importance and priority we affirm. I would like to help you with your safety talks with Latinos. I am speaking specifically here about the presentation of the actual safety talks. There are three key words that will point the way as it relates to delivering information on the subject of safety. They are clear, consistent and compelling.
Read More

Success With Hispanics

Ricardo Gonzalez
Ricardo González
November 1, 2007
No Comments
In last month’s article, “Safety Training That Works with Latinos,” we set a base of understanding. We learned what training is and what it does, and we learned some important factors to consider when teach-ing safety to Latino laborers.

In this article, I want to move into more specifics regarding safety training with Latinos. There are three very specific concepts you must understand and implement if you are to have high levels of success in training safety with Latino employees.
Read More

Success With Hispanics: Safety Training That Works With Latinos

Ricardo Gonzalez
Ricardo González
October 1, 2007
No Comments
Let’s face it; more Latinos are getting hurt on the job than is necessary or appropriate. I have frequently cited an Associated Press study documenting that for the Latino worker, safety accident rates are four times that of Anglos. (Some studies have put the ratio as high as 8:1.) Many companies struggle with the actual development and implementation of a safety program, while others struggle with the actual nuts and bolts of teaching safety to people from another culture.
Read More
Ricardo Gonalez

Success With Hispanics: Why Don't Hispanics Learn English?

Ricardo Gonzalez
Ricardo González
August 6, 2007
5 Comments
I have been asked so many times why Hispanics don’t learn or want to learn English, that I just smile and jokingly answer back with, "¿Qué?, no comprendo inglés." That means, "What, I don’t understand English?" Well, this gets their attention real fast and hopefully yours.
Read More

SUCCESS WITH HISPANICS: How Latinos Should Assimilate Into Your Company

Ricardo Gonzalez
Ricardo González
May 4, 2007
No Comments
I strongly believe that Latinos who come to the United States should assimilate into the culture. In this article I’ll tell you how they should go about doing this and how you can help them to make this transition.
Read More

SUCCESS WITH HISPANICS: How to Gain Trust in the Hispanic Community

Ricardo Gonzalez
Ricardo González
March 7, 2007
No Comments
The Hispanic culture is, at its core, a non-trusting culture. We have learned not to trust people quickly. We come by this justly. If you have ever lived in Latin America, you will know what I mean.
Read More

SUCCCESS WITH HISPANICS: Developing Latino Leaders

Ricardo Gonzalez
Ricardo González
February 7, 2007
No Comments
In last month’s article (“Detecting and Developing Latino Leadership”), we learned how to spot leaders among your Latino workforce. Now let’s take a serious look at how to develop Latino leadership.

I mean, you can be great at scouting out talent, but if you don’t know how to coach that talent to reach its maximum potential, it does you very little good. At best, your people will be operating on their natural abilities, but these abilities will not be honed nor maximized in your organization.


Read More

Detecting and Developing Latino Leadership

Ricardo Gonzalez
Ricardo González
January 1, 2007
No Comments
It’s a crazy and difficult spot to be in - leading your friends, relatives and countrymen while all the while trying to be loyal to your company and company ownership. I mean, how do you choose your loyalties in this situation?
Read More

Keeping Latinos Safe on the Job

Ricardo Gonzalez
Ricardo González
November 7, 2006
No Comments
Ramón didn't understand. He said he did, but he didn't. He said he did because he wanted to make his supervisor happy. Making his supervisor happy cost him his life. Making his supervisor happy cost his family their husband, their father, their provider.
Read More
Previous 1 2 3 Next
Manage My Account
  • eMagazine Subscription
  • Sign Up for the eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • TAMKO Titan XL Shingles
    Sponsored byTAMKO®

    Built for Business: How Titan XT® Shingles Keep Proving Their Value

  • An overhead view of a residential block
    Sponsored byCBIZ CompuData

    From Spreadsheets to Strategy: How Roofing Companies Can Transform Financial Operations

  • Snow Guard Solutions for Metal Roofs by S-5!
    Sponsored byS-5!

    Safeguard Your Building: How Snow Guards Prevent Costly Roof & Property Damage

Popular Stories

The Home Depot is weighing a bid for GMS. The potential offer would pit the retail giant against QXO Inc.

UPDATE: Home Depot Pushes QXO Out of GMS Pursuit

Brad Jacobs, chairman and CEO of QXO, offers $5 billion to acquire GMS, a major distributor of gypsum and interior building products.

QXO Sets Its Sights on GMS in $5 Billion Offer

Undocumented workers make up 36% of the U.S. roofing workforce, leaving contractors and workers alike especially vulnerable.

Roofing is Left Exposed by Trump’s Deportation Flip-Flop

Roofing Contractor Webinar

Events

December 3, 2025

The Premier Roofing Conference: Best of Success

Join roofing professionals from across the nation at the 2025 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

View All Submit An Event

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing