CertainTeed, a manufacturer of building materials and a subsidiary of Saint-Gobain, is streamlining the branding for its Grace Vycor underlayment to "Vycor."

Effective Nov. 1, the change reflects the continued integration of the Grace Construction Products portfolio into the broader Saint-Gobain family. The company acquired GCP Applied Technologies in September 2022.

“ICE AND WATER SHIELD continues to offer the same proven quality and protection that contractors have relied on for decades. The product’s trusted performance, durability, and ease of installation remain unchanged — ensuring peace of mind for every project,” said Brian Chang, senior product manager of Residential Underlayments for CertainTeed. “The updated brand name is simply the next step in aligning our products under the Saint-Gobain portfolio, while preserving the same great quality our customers know and trust.” 

By simplifying the brand name, CertainTeed aims to make it easier for customers to identify and specify the product, while reinforcing its "commitment to innovation and performance in the building materials industry," according to a news release. The updated branding will begin appearing on packaging, marketing materials, and the CertainTeed website in the coming months. During this transition period, customers may see both the Grace Vycor and Vycor branding in the marketplace, but both represent the same product.

For more information, visit CertainTeed Vycor Underlayments.