Polyglass, a leading provider of roofing and waterproofing solutions, announced the launch of its new brand identity. The updated brand reflects the company's continued growth, expansion, and commitment to innovation in the industry.

Since becoming a member of the Mapei Group in 2008, Polyglass has embodied family values, with over 100 years combined of family history, heritage, and culture. In a release the company says throughout its evolution, it has remained "dedicated to its core identity, placing emphasis on family, innovation, and customer satisfaction."

The company believes a brand is more than just a logo and colors; it should tell a story, convey insights, and represent the culture of the company. The new Polyglass brand identity is built upon the company's core values, showcasing its global presence and its commitment to providing exceptional products and services.

"Our brand is one of our most valuable assets. It ensures continuity and recognition, and promotes a consistent image in the industry," said Agnes Prosniak, strategic marketing manager at Polyglass. "As our business expands and evolves, so does our brand. Our new logo symbolizes growth, adaptability, and a commitment to moving forward."

The redesigned logo features a simplified and more efficient version of the previous image, with sharp edges replacing rounded corners. By removing excess text, the new logo emphasizes that Polyglass is more than just a provider of "Roofing and Waterproofing Systems." Additionally, the enlarged Mapei highlights the company's role as a key member of the Mapei Group.

Polyglass began as a small roofing contractor family business founded in Venezia, Italy in the 1960s. As it grew, it led to the establishment of the first manufacturing plant in Ponte di Piave and the subsequent expansion to the United States in the 1980s. Today, Polyglass is a global leader in the production of modified bitumen roofing membranes, self-adhered technology, coatings and sealants, and building envelope products that effectively Seal the Envelope.

With the introduction of the new brand identity, both Polyglass USA and Polyglass Italy will share the same logo, symbolizing unity and collaboration.

"We are proud to present the next evolution of our brand. This new identity represents who we are now, more than we have ever been before," said Agnes. "Polyglass USA and Italy stand together, united, as we embrace our global presence and look forward to serving our customers with even greater dedication."