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VIDEO: Roofers Using Trademarks for Cybersecurity

RC Legal Insights expert Trent Cotney, partner with Adams & Reese, explains the latest on trademarks in roofing and the Corporate Transparency Act.

By Art Aisner, Editor-in-Chief, Jill Bloom, Executive Director, Roofing Contractor, Trent Cotney, Attorney at Law

Brand identity can make or break a roofing contractor’s business model, and in today’s highly-competitive marketplace, protecting intellectual property rights like SEO-friendly domain names, phone numbers and logo are paramount.

Roofing Contractor presents The Best of Success Podcast Show

Protect Your Roofing Business with Trademarks

In recent weeks, RC has reported on roofing contractors having their websites cloned and hijacked, and how intellectual property is easily at risk in a rapidly-developing marketplace, largely with the help of Artificial Intelligence (AI). In this exclusive episode, RC Legal Insights Expert Trent Cotney, of Adams & Reese breaks down why trademarks are becoming increasingly important in today’s digital landscape when it comes to business, and how to protect your brand’s identity. Listen to the full conversation now.

RC Legal Insights expert Trent Cotney, partner with Adams & Reese, explains the process contractors need to take to protect themselves and the process to get it done in this brief videochat with RC Editor-in-Chief Art Aisner.

Key takeaways include:

Why contractors should consider federal trademark registration for company assets;
How to enhance cybersecurity measures and using trademarks as a defense;
The impact AI is having on legal considerations when it comes to intellectual property.

Cotney also discussed the latest on the federal Corporate Transparency Act, and how the focus has now narrowed to only affect foreign-owned entities, easing concerns for many roofing contractors. Watch the full conversation now.

KEYWORDS: Adams & Reese AI (artificial intelligence) branding business management cybersecurity insurance legal issues in AEC legislation podcast video

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Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.

Jill Bloom is the innovative Executive Director of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

Techos y Más, the Spanish-language newsletter of Roofing Contractor.
Safety Advisor, a newsletter focused on critical resources for jobsite safety.
Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
eRock, a leading newsletter for drywall contractors.
The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Trent Cotney is a Partner with Adams & Reese and a Florida Bar Board Certified Construction Lawyer, licensed to practice in multiple states across the U.S. and in Canada. With nearly 25 years of experience, Trent has dedicated his career to serving the construction and roofing industries. He is a zealous advocate for the international commercial roofing sector and serves as general counsel for over 10 prominent trade associations and organizations, including the National Roofing Contractors Association (NRCA), Florida Roofing & Sheet Metal Contractors Association (FRSA), National Slate Association, Roofing Technology Think Tank (RT3), and Western States Roofing Contractors Association (WSRCA). Trent’s commitment to the industry extends beyond legal counsel; he is an active participant in education, advocacy, and innovation, working tirelessly to address the challenges contractors face and advance the industry as a whole. Known for his deep understanding of construction law and unwavering dedication, Trent Cotney remains a trusted advisor and leader in the roofing community.