SOPREMA US announced the full transition of Tropical Roofing Products (TRP) to the SOPREMA brand, set for completion by year’s end. The move underscores the company's commitment to a simplified, nationwide brand experience while maintaining the same trusted performance of TRP’s coatings and roof maintenance products. 

The company said customers will continue to receive the same high-quality products, with no changes to product performance

“This transition is about national recognition and consistency,” said SOPREMA CEO Tim Kersey. “We’re aligning our product lines under one brand to better serve our customers and strengthen our presence across all markets.” 

Coatings specialists and technical support remain the same or better with increases in key regions. Email addresses and business cards have already transitioned to SOPREMA branding. 

As part of the rollout, the company will introduce refreshed brochures, signage, digital content, and Sop’Direct- a mobile app with language translation and product documentation to help customers navigate the change with ease.