Western Roofing Expo Video Series

McParlton Roofing: Carving Out Culture in the Desert

By Jill Bloom, Executive Director, Roofing Contractor, Art Aisner, Editor-in-Chief

“I have an education background, went to college, and worked for my dad over the summers. But I never thought I’d go back into roofing,” the teacher-turned CEO of McPartlon Roofing said in this brief videochat with RC.

Training and education are leverage points for many companies trying to elevate and retain their crews. Balancing her experience as an instruction coach and teaching with her passion for the roofing industry, McPartlon is fostering a company culture that strives for success with customers while also driving innovation to improve the profession.

Part of the strategy includes monthly one-on-one meetings with staff, regardless of work backlogs or schedule challenges. McPartlon whittled it down to communication about three key questions: what’s working?; what’s not working?; and what’s the prescription for change?

“Nothing is off the table,” she said of the ideas generated during those discussions. “It might sound crazy, but sometimes those crazy ideas work.”

It has led to better communication company-wide and also became a way coworkers could uplift each other.

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Jill Bloom is the innovative Executive Director of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

Techos y Más, the Spanish-language newsletter of Roofing Contractor.
Safety Advisor, a newsletter focused on critical resources for jobsite safety.
Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
eRock, a leading newsletter for drywall contractors.
The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.