Articles by Jill Bloom

Lisa Pate, executive director of the Florida Roofing & Sheet Metal Association, previews what roofing contractors can expect at this year's Florida Roofing & Sheet Metal Expo
Roofing Events

VIDEO: FRSA 2026 Preview

Thousands of roofers and industry stakeholders are expected to attend the 104th annual Florida Roofing & Sheet Metal Expo June 10-12.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
May 19, 2026
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Lisa Pate, executive director of the Florida Roofing & Sheet Metal Association, previews what roofing contractors can expect at this year's Florida Roofing & Sheet Metal Expo June 10-12.


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The Power of Roofing Day
Best of Success Podcast Show

The Power of Roofing Day 2026

The NRCA’s Duane Musser previews the issues and opportunities roofing contractors and other roofing pros will push on Capitol Hill April 14-15.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 6, 2026
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Get a glimpse of what issues roofing industry stakeholders will bring to members of Congress in Washington D.C.
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Digital Marketing Is Now Roofing’s Baseline
Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
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Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
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