ContractorHUB, a Nashville-based software platform for contractors, announced a partnership with Webrunner Media and a strategic investment to improve how contractors manage growth and operations.

The companies said the partnership will integrate marketing services with ContractorHUB’s operational platform to help contractors generate demand and convert leads more effectively. Financial terms of the investment were not disclosed. The combined offering is intended for contracting businesses seeking to better align customer acquisition with project execution and performance tracking.

Contractors often rely on separate systems for marketing and operations, creating gaps in visibility and efficiency. The companies said the collaboration is designed to address those challenges by connecting lead generation, customer management and business operations in a single workflow.

“Contractors don’t just need more leads, they need a complete system to turn demand into growth,” said Sarah Parks, co-founder and CEO of ContractorHUB.

The investment follows a recent funding round that included participation from contractors using the platform. The companies said the partnership will also influence future product development and expand integration across the home services sector. Availability details and pricing were not disclosed.