ContractorHUB, a software platform for home service contractors, has secured an early-stage SAFE investment from a group of industry operators, including current customers and former clients of its founders.

A SAFE, or simple agreement for future equity, allows investors to provide funding in exchange for equity at a later date, typically when the company raises a priced round.

Investors in the round include roofing and paving business owners from Mast Roofing & Construction, Nelson Roofing and Eco Paving, companies operating across the United States and Canada that also use the platform.

Founder Matt Parks said customer participation in the round reflects alignment between the company’s product and industry needs. “Having customers choose to invest … is the strongest validation we could ask for,” he said.

The company positions its platform as an integrated system for managing operations such as staffing, finances and project pipelines, in contrast to standalone tools commonly used in the sector.

Aaron Nelson of Nelson Roofing said the investment was driven by gaps in existing software. “Most software underdelivers for contracting businesses,” he said. “ContractorHUB is designed for how contractors should actually manage their business.”

ContractorHUB is currently operating in a beta phase in the U.S. and Canada, working with contractor organizations generating between $5 million and $30 million in annual revenue. The company said it plans to expand access to small and mid-sized contractors and broaden into additional service sectors, including landscaping.