According to Rob Puleo, there are a lot of compelling reasons to use video to get your message across to prospective customers, including the 35 hours of video uploaded to YouTube every minute and the two billion videos viewed each month on Facebook.
Ken Kelly is president of Kelly Roofing in Naples, Fla. He’s also a Wing Commander with Angel Flights Southeast, and he coordinates and flies missions to help people in need of emergency medical assistance.
Contractors are always scrambling for work and looking for the next job. Since the 2007 recession many contractors have looked to diversification as a way to triumph over a slowing economy.
Stop cutting prices when you have alternative options available. Bad things usually happen when you cut your margins. While you may increase your sales for the short term, you will unnecessarily reduce your profits for the long term.
Two questions for you, Mr. or Ms. Roofing Contractor: 1. How do you define a “sustainable” roofing system? The stumbling economy and the noise of owners clamoring for any way they can to save money should not distract us from continuously improving our products and profits.
The price objection is the dirty water at the mouth of the river. If you want to clean up the mouth of the river, you have to go upstream to the location of the factory dumping pollutants. You have to deal with the fishing boats that putter little drops of oil and you have to stop people from tossing in small amounts of trash up and down the banks.
A reader to Roofing Contractor wrote me and noted that my articles regularly focus on residential sales and appropriately requested that I offer some insights into commercial sales. Only a few days later, I was conducting a seminar at which one attendee expressed frustration about his wasted time in the plan room of general contractors, which resulted too frequently in lost bids. My advice: Get past the plan room.
On the surface, roofing contractors all look the
same to consumers. After all, nearly every website from contractors promises
service, quality and satisfaction from a contractor that has been around for
generations with satisfied clients and guarantees of good work.
