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Home » sales

Articles Tagged with ''sales''

Leadership Selling: Sell to Builders in 2012

Rick Davis
February 1, 2012
No Comments

Here is an idea to spark your 2012 profitability. Start selling to builders! 


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Guest Column: Stand Out to Sell More

Diane Helbig
February 1, 2012
No Comments

 So many times salespeople and small business owners develop a sales process that is more about system than about connection.  


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Zero to Hero: Establish a Successful Marketing Plan

Ken Kelly
February 1, 2012
3 Comments

There is no silver bullet in marketing, no secret to positive brand recognition or a constant stream of leads.


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Measuring Up:What to Do if Your Business Is Losing Money

Monroe Porter
February 1, 2012
No Comments

Many years ago, I was attending a convention and the president of one of the largest and most profitable companies in America keynoted a speech welcoming everyone to the city. 


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Atkinson Named Architectural Sales Rep for Englert, Inc.

January 24, 2012
No Comments
Kevin Atkinson of Marietta, Ga. has been named architectural sales representative for Englert, Inc., covering the Southern United States.
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Keep That Video Short and Sweet

Best of Success Seminar: Rob Puleo
Chris King
December 1, 2011
No Comments

 

According to Rob Puleo, there are a lot of compelling reasons to use video to get your message across to prospective customers, including the 35 hours of video uploaded to YouTube every minute and the two billion videos viewed each month on Facebook. 


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Connect With Today’s Customers

Best of Success Seminar: Ken Kelly
Chris King
December 1, 2011
No Comments

 Ken Kelly is president of Kelly Roofing in Naples, Fla. He’s also a Wing Commander with Angel Flights Southeast, and he coordinates and flies missions to help people in need of emergency medical assistance.  


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Measuring Up: Diversification Is Not Always the Answer

Monroe Porter
November 4, 2011
No Comments
Contractors are always scrambling for work and looking for the next job. Since the 2007 recession many contractors have looked to diversification as a way to triumph over a slowing economy.
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Leadership Selling: Negotiate to Win

Rick Davis
October 14, 2011
No Comments

Stop cutting prices when you have alternative options available. Bad things usually happen when you cut your margins. While you may increase your sales for the short term, you will unnecessarily reduce your profits for the long term.


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Editor’s Note: Important Questions

Rick Damato
Rick Damato
October 14, 2011
No Comments

Two questions for you, Mr. or Ms. Roofing Contractor: 1. How do you define a “sustainable” roofing system? The stumbling economy and the noise of owners clamoring for any way they can to save money should not distract us from continuously improving our products and profits.  


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