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Home » Topics » Guest Column

Guest Column
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A metal roof

How to Sell Metal Roofing to Homeowners

Winning homeowner confidence by leading with value and long-term solutions.
June 15, 2026
One Comment
Experts say lead with value, build trust, and win the sale with metal roofing.
Read More
AirVent Graphic
Roof Ventilation

Why Are Ridge Vents Popular with Roofers?

Roofing contractors are asking if there are maximum building widths and rafter run limitations.
Paul Scelsi
June 12, 2026
No Comments

Roofers commonly ask if a structure can be too wide to neutralize ridge-vent effectiveness.


Read More
BILCO’s Bil-Guard 2.0 system
Roofing Safety

Roofing Industry Lacks First Step Safety Standards

Recent fatal incidents show roofers are walking onto unknown roofs without defined safety protocols, often with deadly consequences.
Daniel James is Vice President of STC Safety & Risk Management in Frisco, Texas.
Daniel James
May 1, 2026
No Comments

While fall protection on active job sites has improved, the most dangerous moment may come earlier, during first access. 


Read More
Producer Price Index Chart
Guest Column

Basu: High Rates, Costs Challenge Construction Growth

Economist highlights inflation, rates and sector divides
Fiona Maguire O'Shea, a staff wrter for METALCON.
Fiona Maguire-O'Shea
April 28, 2026
No Comments

Strong demand in data centers and infrastructure contrasts with weak office and multifamily markets as financing pressures persist.


Read More
I.C. Brewhouse
Roofing Operations

9 Tips to Optimize Roofing Operations

Enhancing performance is about stacking small, consistent improvements
Sean Moriarty is the CEO of Tectum Roofing
Sean Moriarty
April 22, 2026
2 Comments

Stacking small, consistent improvements that save time and reduce costs will deliver superior results.


Read More
2 hands holding drawn art representing a money bag and a lightbulb

Forging Success with Financing

Use These Tips to Turn Roof Financing from a Sales Obstacle into a Competitive Advantage
Jonathan Sagner is Senior Sales Director at Figure Lending
Jonathan Sagner
March 6, 2026
No Comments
Veteran contractor-turned finance pro Jonathan Sagner draws from his experience in both worlds to boost roofing sales in today’s high-priced environment.
Read More
Your employees?

Culture Over Compliance: Building Trust from the Inside Out

Create long-term success not by focusing on the work, but by investing in the people who do it.
Nick Sizemore is Executive Team Lead at Roman Roofing, Inc.
Nick Sizemore
February 13, 2026
No Comments
Create long-term success not by focusing on the work, but by investing in the people who do it.
Read More
illuminated office tower windows
Credit

Learn the 4 Priorities Credit Pros Can’t Ignore

Roofing distributors should focus on four areas in 2026 for credit: visibility, agility, humanity, and data discipline.
AUTHOR-Thea-Dudley
Thea Dudley
February 9, 2026
One Comment

Trade credit in 2025 left many companies dizzy and unsure how to operate efficiently. “Credit Overlord” Thea Dudley examines how to refocus credit and collections for 2026 with tech and boosted morale.


Read More
A discussion panel of roofing contractors

5 Growth Strategies for Roofing Contractors in 2026

Roofing contractor panel explores how growing a roofing business involves so much more than increasing revenue
December 22, 2025
6 Comments

Three high-performing Owens Corning Roofing Platinum Preferred Contractors shared their perspectives on growth.


Read More
Rain falling on a roof

How a Repair-First Approach Can Lower Costs and Improve Hurricane Recovery

Rethinking Roof Claims in a High-Cost Hurricane Era
Paul Disney is the Chief Product & Technology Officer at itel
Paul Disney
December 19, 2025
One Comment

As hurricane seasons grow more expensive and roof claims soar past $30 billion annually, the property insurance industry faces a sustainability challenge. With research showing many damaged roofs can be repaired rather than replaced, adopting a more objective, repair-first mindset—similar to the evolution of windshield claims—could benefit insurers, contractors, and homeowners alike. How roofing contractors can protect margins in a shifting economy.


Read More
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    Best Practices for Allocating Scarce Labor Resources: Don’t Forget the Accessories

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    Metal Roofing Products That Protect Homes from Hurricanes and Build Pro Reputations

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    Sponsored by10X Roofing

    Why Good Roofers Struggle to Grow

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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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