Guest Column - Articles - Page 3

Storm Season

The Benefits of FORTIFIED-Compliant Vents

Withstanding severe storms and reduced insurance claims are among the positives of FORTIFIED vents

July 23, 2025

An important aspect of building an above-code FORTIFIED Roof is the ventilation. The experts at AirVent Inc. examine ventilation's role in building robust roofs that better resist severe weather.

Extreme Weather Special Section

Fortifying Roofs for an Era of Extreme Weather

Contractors can help protect homes and buildings with weatherproofing strategies and materials built to withstand extreme conditions

Gregg Malanga

July 14, 2025

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Contractors can help protect homes and buildings with weatherproofing strategies and materials built to withstand extreme conditions

Guest Column

MRA Weighs in on Cool Roof Debate

Cities, states find cool roofs make a major difference, says MRA

July 3, 2025

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The Metal Roofing Alliance offers its thoughts on the efficacy of cool roofs as disputes heat up over whether cities and states should mandate them.

EPDM is now available in both black and white non-reinforced membranes

Guest Column

Cool Roof Complexity

Claims that roof reflectivity mandates universally lower energy bills and enhance health are outdated

Jason Wilen

June 16, 2025

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A forensic architect with over thirty years of experience designing roof assemblies weighs in on the latest 'cool roof' regulatory debate.

More Options for More Customers

How POS Financing Can Help Roofing Contractors Close More Deals

With proper planning and marketing, point-of-sale financing can boost sales and cash flow

Michael Needham

June 13, 2025

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Learn how point-of-sale financing can lead to quicker business transactions and more profitable projects.

Education

Learnings from the Rooftop to Help Empower Contractors’ Small Businesses

OC University is helping contractors grow their businesses by delivering accessible, tech-enabled education that goes beyond the rooftop.

Jon Gardner

June 9, 2025

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OC University is helping contractors grow their businesses by delivering accessible, tech-enabled education that goes beyond the rooftop.

Exploring Warranties in Roofing

Manufacturers use them to market products to contractors and contractors use them to market to customers. But who reads the fine print?

Melissa Dunson

June 6, 2025

4 Comments

Few people actually read a warranty's fine print and understand what is covered and for how long. Melissa Dunson translates the rhetoric into easy-to-understand terms.

A hand holding a hammer, preparred to put a nail in a roof

Customer Retention

Roof Maintenance: Don’t Underestimate the Small Stuff

The misconception that rooftop maintenance is just handling minor work can come with a cost for roofing contractors

Tracey Donels

May 5, 2025

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Roof Maintenance jobs represent significant revenue and often serve as the lifeblood of repeat business and customer retention.

Apex Roofing and Restoration says its business margins have grown by 10 to 20 percent since selling FORTIFIED roofing.

Extreme Weather Special Section

How Selling a FORTIFIED Roof Can Boost Profits

COO of Apex Roofing and Restoration shares his company’s experience with FORTIFIED roof sales

Erin Shields

April 28, 2025

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Apex Roofing and Restoration grew margins by up to 20% by selling FORTIFIED Roofs, proving that educating customers on resilience can drive major business success.