Rob Haddock

Rob Haddock, the inventor of metal roof attachment solutions, is an award-winning roof-forensics expert, author, lecturer and building envelope scientist and has worked in various aspects of metal roofing for nearly five decades. For more information, visit www.s-5.com.

Extreme Weather Special Section

In Extreme Weather, the Roof Is the First Line of Defense

From high winds to hail and ice, evolving conditions are pushing contractors to prioritize stronger materials, smarter design and updated installation practices.

Rob Haddock

June 1, 2026

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Extreme weather is exposing roofing vulnerabilities, driving demand for resilient systems—especially metal—that better withstand wind, hail, snow and fire risks.

Make Sure to Have a Plan B in 2022

Rob Haddock

February 14, 2022

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If the past two years have taught the industry anything, it’s have a Plan B, says S-5! Founder and CEO Rod Haddock.

Accept the Things You Cannot Change

Rob Haddock

June 3, 2020

Is your business accepting the things it cannot change? Do you have the courage to change the things you can? Do you have the wisdom to know the difference?

COVID-19 Blog: Seize the Opportunity Presented by These Uncertain Times

Rob Haddock

April 29, 2020

CEO and Founder of S-5! Metal Roof Innovations, Ltd., Urges Roofing Contractors to Push Through the COVID-19 Pandemic

Join roofing professionals from across the nation at the 2026 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

Rob Haddock

ARTICLES

In Extreme Weather, the Roof Is the First Line of Defense

Make Sure to Have a Plan B in 2022

Accept the Things You Cannot Change

COVID-19 Blog: Seize the Opportunity Presented by These Uncertain Times

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