Articles by Rob Haddock

Metal Roofing

The Rise of Metal Roofing for Commercial Applications

More than 2 billion square feet of metal roofing is installed in the United States each year—and it didn't happen overnight.

Rob Haddock

September 8, 2026

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The 2 billion square feet of metal roofing installed in the United States each year is more than any other commercial roof material, including EPDM, PVC and TPO.

Rooftop walkway and guardrail mounted with S-5! standing seam clamps

Safety Equipment

How to Improve Fall Protection Safety on Metal Roofs

Falls remain the leading cause of construction fatalities, making OSHA-compliant fall protection systems essential for contractors working on metal roofs

Rob Haddock

June 26, 2026

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Falls remain the leading cause of construction fatalities, making OSHA-compliant fall protection systems essential for contractors working on metal roofs.

Extreme Weather Special Section

In Extreme Weather, the Roof Is the First Line of Defense

From high winds to hail and ice, evolving conditions are pushing contractors to prioritize stronger materials, smarter design and updated installation practices.

Rob Haddock

June 1, 2026

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Extreme weather is exposing roofing vulnerabilities, driving demand for resilient systems—especially metal—that better withstand wind, hail, snow and fire risks.

Pasarela de servicio en azotea montada con abrazaderas S-5!

Entendiendo los sistemas de protección contra caídas y su relación con los techos metálicos

Protección contra caídas en techos metálicos: Requisitos de OSHA que todo contratista debe conocer

Rob Haddock

May 7, 2026

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Protección contra caídas en techos metálicos: Requisitos de OSHA que todo contratista debe conocer.

Solar Panels at Sky Harbor International Airport, Phoenix.

Los techos metálicos: ahora la opción principal en techos comerciales

Rob Haddock

February 10, 2025

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En las últimas cuatro décadas, se han instalado anualmente más de 2 mil millones de pies cuadrados de techos metálicos en los Estados Unidos. Esa cifra sigue creciendo año tras año, siendo superada solo por los techos de tejas asfálticas.

Make Sure to Have a Plan B in 2022

Rob Haddock

February 14, 2022

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If the past two years have taught the industry anything, it’s have a Plan B, says S-5! Founder and CEO Rod Haddock.

Accept the Things You Cannot Change

Rob Haddock

June 3, 2020

Is your business accepting the things it cannot change? Do you have the courage to change the things you can? Do you have the wisdom to know the difference?

COVID-19 Blog: Seize the Opportunity Presented by These Uncertain Times

Rob Haddock

April 29, 2020

CEO and Founder of S-5! Metal Roof Innovations, Ltd., Urges Roofing Contractors to Push Through the COVID-19 Pandemic

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

Articles by Rob Haddock

The Rise of Metal Roofing for Commercial Applications

How to Improve Fall Protection Safety on Metal Roofs

In Extreme Weather, the Roof Is the First Line of Defense

Entendiendo los sistemas de protección contra caídas y su relación con los techos metálicos

Los techos metálicos: ahora la opción principal en techos comerciales

Make Sure to Have a Plan B in 2022

Accept the Things You Cannot Change

COVID-19 Blog: Seize the Opportunity Presented by These Uncertain Times

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