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Home » Topics » Guest Column

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online marketing

Is Your Marketing Team Doing Fine, Or Robbing You Blind?

If you’ve hired an SEO firm to help you, this could be happening to you right now.
Scott Dennison
June 12, 2017
No Comments
Roofing contractors need to be visible in search engines like Google. The Internet is a whole different world from directory ads and to many, it’s confusing
Read More
roof maintenance

Why Roofers Should Care About Service Programs Now

Building a strong service division takes time and the ideal time to grow is when the economy is rolling.
Greg Hayne
June 12, 2017
No Comments
When Roofing Contractor asked me to write about why roofing contractors should care about service - I just couldn’t refuse.
Read More
roofers and satellite dishes

The Do's and Don'ts of Satellite Dish Removal for Roofers

Alexander Doak
May 5, 2017
26 Comments
Roofers will invariably run into issues during their working careers, including one which some new roofers may know very little to nothing about: Satellite dishes.
Read More
Millennials

Millennial Misperceptions

An Exclusive Survey Unveils what we Know and what we Think we Know about Millennials
March 21, 2017
One Comment
We conducted a large panel session and developed quantitative market data to help solve the mystery of millennials.
Read More
trade secrets

How The Defend Trade Secrets Act Affects Roofers

Safeguarding trade secrets can help put roofers in a better position to secure and retain skilled workers.
Trent Cotney, Attorney at Law
Trent Cotney
March 20, 2017
No Comments
The Defend Trade Secrets Act of 2016 (DTSA), effective May 12, now provides federal jurisdiction for trade secret misappropration.
Read More
solar roofing

Tesla's New Solar Roof System Won't Mark the End of Shingles

Does the Tesla/SolarCity merger mean roofers should hang up their nail guns? Not any time soon.
Trent Cotney, Attorney at Law
Trent Cotney
February 6, 2017
No Comments
Tesla CEO Elon Musk set out to create a roof product that would be cheaper, provide useable electricity, and be aesthetically appealing.
Read More
exit planning

Exiting Your Business can be a Taxing Experience

Beware of these five critical decisions that could sabotage your business exit and retirement.
Joe Bazzano
December 2, 2016
No Comments
After long hours and substantial risk-taking, the business owner has created an asset that, if transferred efficiently, could provide financial security for themselves and their families.
Read More
solar roofing

Solar Roofs: Are We There Yet?

To truly change the industry, Elon Musk’s ‘solar shingle’ must move the needle on more than just aesthetics.
Michael Carnahan
December 2, 2016
No Comments
SolarCity and Tesla's latest announcement for a solar roof sure did grab a lot of headlines and get us all talking about the prospects of an integrated solar shingle.
Read More
fall protection equipment

A Solution to Suspension Trauma for Roofing Contractors?

The FreeTech Harness’s revolutionary repositioning technology could be a game changer.
Chip Macdonald
December 1, 2016
No Comments
The international fall-protection industry retroactively developed the suspension trauma relief strap as a marketable add-on to their line of full body harnesses.
Read More
election laws

A Landmine in Your Business Exit: The Buy/Sell Agreement

The fundamental purpose of a buy/sell agreement is to memorialize the intentions of the business owner.
Joe Bazzano
November 3, 2016
No Comments
A buy/sell agreement is a document drafted between two or more business owners.
Read More
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Events

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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