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Home » Topics » Guest Column

Guest Column
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Developing a Winning Social-Media Strategy With Latinos

Ricardo Gonzalez
Ricardo González
September 2, 2015
No Comments
Being culturally relevant goes a long way toward developing relationships with Latinos.
Read More
Marketing Makeover

Marketing Makeover: Getting Started

Karen Edwards Heidi Ellsworth
March 6, 2015
2 Comments
Analyze your marketing strategies to understand them.
Read More
Guest Column

Ensure Performance by Connecting Your Roofing Tools to the Correct Power Source

Matt Barlow
November 3, 2014
No Comments
Make sure you are connecting your tools to the correct power source on the job.
Read More
Guest Column

Defending OSHA Willful Citations

Trent Cotney, Attorney at Law
Trent Cotney
Tray Batcher
June 4, 2014
No Comments
Employers should take proactive steps to ensure employee safety — and document their efforts.
Read More
Green Solutions

Show Clients How You Can Save Them Money and Set Yourself Apart

Melissa Mulligan
April 7, 2014
No Comments
Take advantage of the many resources available through your local utility companies and government agencies.
Read More
Guest Column

Leveraging Roofing Experience to Find Success in Solar

Kelcy Pegler Jr.
April 7, 2014
No Comments
One contractor shares his insights on entering the residential solar market. Photos courtesy of Roof Diagnostics Solar.
Read More

Simple Solutions to Complex Roofing Problems: Taking a Second Look

Roof systems depend on the effective interrelationship of all of their components.
Louisa Hart
January 1, 2014
No Comments
There’s no doubt that simple solutions to complex problems can be very appealing.
Read More
Guest Column

The Taco Mayor, a Southern Chef and the Roofing Industry

Leaders need to manage cultural nuances and differences properly or risk huge losses.
Ricardo Gonzalez
Ricardo González
August 7, 2013
One Comment
Most of us would enjoy having free tacos sent to our office, but Mayor Joseph Maturo in East Haven, Conn., got on the wrong side of the food chain.
Read More

My Business Exit Mistakes: You Don’t Know What You Don’t Know

Kevin Kennedy, Founder and CEO of Beacon Exit Planning
Kevin Kennedy
February 11, 2013
No Comments
Business was really beginning to boom in the mid 1990s when we (three majority owners) paid the final check to our previous owner and took possession of our 200-employee company. It
Read More

Making a Case for Roof Maintenance: Problem Prevention is Your Best Value

Chris Zazo
December 5, 2012
One Comment

 Under tough economic pressures and uncertainty, it is imperative for property owners and managers to spend their monies wisely and manage their facilities assets properly.


Read More
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Events

February 18, 2026

2026 State of the Industry Report

This webinar is a must-attend for all roofing contractors who are looking to understand:

  • Industry expectations for residential and commercial sales in 2026 and beyond
  • Market insights related to current and future installation trends
  • Emerging technologies impacting operations and customer care
  • How to address current and future industry challenges
  • Productivity and operational efficiency for improved profits
March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

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