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Home » Topics » Guest Column

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roofing business goals

What's Your Mix?

A simple way to look at your mix of business is to compare your business to that of a car dealership.
John Geary
September 19, 2017
No Comments
That's a question that roofing manufacturers often ask as they evaluate their own business.
Read More
drug testing

To Test or Not to Test?

OSHA’s new anti-retaliation rule creates challenges for roofing contractors that use drug-testing procedures.
Trent Cotney, Attorney at Law
Trent Cotney
August 15, 2017
No Comments
Amid the rapid changes in marijuana policy and OSHA's controversial new Anti-Retaliation Rule, employers face challenges when implementing policies for drug testing and accident reporting.
Read More
marijuana in the workplace

Are Employers’ Rights Up In Smoke?

The legalization of marijuana in some markets is creating concerns for roofing contractors.
Trent Cotney, Attorney at Law
Trent Cotney
July 17, 2017
No Comments
The legalization of marijuana in some markets is creating concerns for roofing contractors.
Read More
Digital Marketing

Landing Leads in the Digital World

Five digital strategies for roofing contractors to quickly get higher-quality leads.
RJ Lowery
July 17, 2017
No Comments
Did you know that four out of five consumers search for local businesses online?
Read More
jobs in roofing

Meeting the Demand for More Jobs in Roofing

Targeting available talent is one way to find employees. But don’t stop there or you’ll continue to lose new hires.
John Geary
June 26, 2017
No Comments
Green jobs continue to grow in the United States at a pace that exceeds the average rate of job growth throughout the country.
Read More
online marketing

Is Your Marketing Team Doing Fine, Or Robbing You Blind?

If you’ve hired an SEO firm to help you, this could be happening to you right now.
Scott Dennison
June 12, 2017
No Comments
Roofing contractors need to be visible in search engines like Google. The Internet is a whole different world from directory ads and to many, it’s confusing
Read More
roof maintenance

Why Roofers Should Care About Service Programs Now

Building a strong service division takes time and the ideal time to grow is when the economy is rolling.
Greg Hayne
June 12, 2017
No Comments
When Roofing Contractor asked me to write about why roofing contractors should care about service - I just couldn’t refuse.
Read More
roofers and satellite dishes

The Do's and Don'ts of Satellite Dish Removal for Roofers

Alexander Doak
May 5, 2017
26 Comments
Roofers will invariably run into issues during their working careers, including one which some new roofers may know very little to nothing about: Satellite dishes.
Read More
Millennials

Millennial Misperceptions

An Exclusive Survey Unveils what we Know and what we Think we Know about Millennials
March 21, 2017
One Comment
We conducted a large panel session and developed quantitative market data to help solve the mystery of millennials.
Read More
trade secrets

How The Defend Trade Secrets Act Affects Roofers

Safeguarding trade secrets can help put roofers in a better position to secure and retain skilled workers.
Trent Cotney, Attorney at Law
Trent Cotney
March 20, 2017
No Comments
The Defend Trade Secrets Act of 2016 (DTSA), effective May 12, now provides federal jurisdiction for trade secret misappropration.
Read More
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