Roofing Contactors Need to Meet the Millennial Challenge
Millennials have become the largest age group in today’s workforce.
Millennials, generally acknowledged to be those born between 1981 and 1999, have become the largest age group in today’s workforce. This is understandable since estimates indicate there are roughly between 75 million and 92 million of them — the largest generation in our country’s history. They’re unique in a number of ways. More than one-third continue to live at home with their parents than with a spouse. In addition, fewer of them own a home than any similar age group in recent history. But it’s not just homes that they don’t buy. They’re also reluctant to buy cars. They’re content to use ridesharing options like Uber and to be more a part of the sharing economy. In addition, over 90 percent of millennials use coupons for everyday purchases. However, consistent with their technology-driven lifestyle, they use digital coupons rather than paper.
Millennials’ Outlook on Work
In general, millennials view of work is also different from what employers have traditionally experienced. Most have not held any job before or during college. While, like most others, they want interesting jobs with good pay and benefits, their priority is a work-life balance. Many critics of millennials view this as lacking a work ethic.
Often, one of the first questions millennials ask in a job interview is how much time off they’ll receive and when. Many employers have vacation policies that permit new employees to accrue, but not use, vacation time until after one year. To help address the time-off concern, and to help attract them in the first place, numerous employers are adjusting their vacation or paid-time off policies to make at least a portion of accrued vacation days available in the first year of employment. Most include a six-month waiting period before such days can be used. Similarly, in the area of attractive benefits, employers are increasingly providing health club memberships as part of their health care plan.
Those that simply think millennials are lazy are missing it. Almost 27 percent are self-employed, and many have business interests aside from their main job. They tend to favor online business ventures that are extensions of their technology-driven lifestyle. According to some surveys, approximately 15 percent of millennials make an average of $1,000 or more each month from side hustles and 38 percent make some money from the gig economy at least once every month.
Millennials are always looking for better opportunities. Recent studies also confirm that on average, millennials move from one job to another every 16 months to two years, often for nothing more than a slight increase in job benefits. Unlike previous generations of college graduates, they’re not looking for long-term employment, job security, or a career with a particular employer. This frequent and early departure can only exacerbate the employee turnover problem that affects so many employers today. Of equal concern is the fact that they often leave just as the investment in their training and job familiarity should be starting to pay off for the employer.
Appealing to Millennial Workers
One of the challenges for employers is providing the type of work environment for millennials that maximizes their strengths. They’re accustomed to working in teams and work well with diverse co-workers. Most participated in team sports or school-related activities where the diversity of participants was a given. Having grown up with PCs, tablets, smartphones, email and texting, they’re focused on electronic communication and social media.
Studies have shown that more than 80 percent of millennials sleep with their smartphones on their beds and text more than they talk on those same devices. Because they’re so electronically connected 24/7, some have referred to them as “the workaholic generation,” although the time spent with their devices is clearly not all job-related. They keep busy with their electronic devices long after they have left the workplace and check their text messages and emails as soon as they wake up. They never unplug. However, a good deal of this activity is mostly related to their social media contacts with friends and family.
Recent studies also found that when evaluating a potential job, the availability of working remotely is a major plus in millennial’s decision-making. If job duties can be performed electronically, which is true of many jobs today, it could be a perfect fit. Working from home or their favorite Starbucks can be effective if adequate management controls are in place. Permitting them to work when and where they like can be an incentive as long as they’re delivering results. An increasing number of companies are offering flexible work schedules in an effort to attract and keep millennials. Many millennials would like to be their own boss. With the many distractions that come with the internet, especially social media, proper monitoring that isn’t personally invasive is important. However, because of the challenges in monitoring remote work, many employers merely rely upon the employee to exercise good judgment and complete the assigned work in a timely manner. Procedures for measuring their performance can be put in place, but the potential for abuse by a less-than-conscientious employee is obvious.
Another way in which millennials are unique is their need for constant feedback. They’re goal-oriented. More than 80 percent enjoy working as a team focused on a specific outcome. So if remote work is out of the question, you might consider a team approach in the workplace. Providing the team clear goals and regular updates on their progress helps obtain the maximum potential performance. Such an approach helps most workers, not just millennials, achieve their best irrespective of the industry or business.
Part of the challenge is holding your managers and supervisors accountable for providing the regular and almost daily feedback and guidance that millennials desire that assures that they achieve the desired performance. But keep in mind that their view of the world doesn’t always mesh with those of older generation managers. It may take some additional effort with this group to confirm that they can effectively manage their millennial employees. They like being judged on their achievements and hate when they’re not treated fairly.
Millennials also wish to be treated as individuals rather than as a group, which is a reason why they’re not prone to unionization. Generally, millennials dislike the idea of someone getting paid more based on their years of service with a company. They believe that the best employees should be paid the most regardless of seniority.
Given that they’re likely to be the largest segment of our workforce for some time to come, it makes good business sense to learn to accommodate millennials and their unique perspectives. The extra effort that it takes is well worth it.