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Home » Topics » Columns

Columns
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Smart Business: Spike That Jargon: Make Sure Customers Understand You

Jim Olsztynski
June 6, 2011
One Comment
Some of you might be a little puzzled by the headline to this article. What does “spike” mean in this context? It’s derived from journalism jargon in which editors commonly refer to spiking a story - that is, killing it for whatever reason.
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Technical Details: Taking Roof Maintenance to the Next Step

John D'Annunzio
June 6, 2011
No Comments
The initial cost of a roof system is typically 10 percent of the total building cost. However, over the life span the building the roof could account for nearly 60 percent of the building’s total maintenance costs.
Read More

Measuring Up: Why Solid Admin Support Is So Important

Monroe Porter
June 6, 2011
No Comments
During the past few months, I have been zooming around the country teaching seminars and speaking at roofing conventions. On several occasions, I was speaking one-on-one with roofing contractors who commented about their strong administrative help.
Read More

Buckle Up for Safety

Rick Damato
Rick Damato
June 6, 2011
No Comments
The first car I ever owned was a 1969 VW Beetle, and it came with full shoulder/lap harnesses. Without any pressure from the government, I made the choice to use the seatbelt.
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Marketing Is a Team Sport

John DeRosa Jr.
May 5, 2011
No Comments
During a recent seminar in Toronto, I asked the group if anyone could tell me how they define “marketing.” I received an answer that was unlike any I’ve ever heard before. One of the participants said, “Marketing is making sure all of your employees know your company story and how they add value to the message.”
Read More

Four Myths About Workers' Comp Costs

Zachary Stock
May 5, 2011
No Comments
For most roofing contractors one of their largest and perhaps most frustrating expenses is workers’ compensation insurance. Roofing contractors pay more for workers’ comp than nearly any other contractor and as a result learning how to control that cost is essential to running a successful roofing business. The key to controlling your workers’ comp cost is controlling your experience modification factor.
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Legally Speaking: Keeping Illegal Immigration Issues on ICE

Richard Alaniz
May 5, 2011
No Comments
The images tend to be memorable and camera-friendly - federal agents stage a well-publicized bust on a jobsite and cart off hundreds of undocumented workers. Today, however, the U.S. Department of Justice and U.S. Customs and Immigration Enforcement (ICE) have shifted their focus away from undocumented workers and are targeting the employers who hire them, often through audits and lawsuits.
Read More

Leadership Selling: Get Past the Plan Room

BNP Media Staff
May 5, 2011
No Comments
A reader to Roofing Contractor wrote me and noted that my articles regularly focus on residential sales and appropriately requested that I offer some insights into commercial sales. Only a few days later, I was conducting a seminar at which one attendee expressed frustration about his wasted time in the plan room of general contractors, which resulted too frequently in lost bids. My advice: Get past the plan room.
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Technical Details: Attachment Issues

John D'Annunzio
May 5, 2011
No Comments
There are three prominent membrane attachment methods used in the U.S. low-slope commercial roofing market. They are fully adhered, mechanically attached and self-adhered. There are advantages and disadvantages to each of these attachment methods which should be considered prior to selection for a specific project.
Read More

Measuring Up: Revisiting Employee Motivation, Pay and Bonuses

Monroe Porter
May 5, 2011
No Comments
I know I have written about this topic in the past, but recent overwhelming interest in this topic tells me it is time to talk about it again. I was lucky enough to speak on this topic at the 2011 International Roofing Expo in Las Vegas and the interest was undeniable. There I was at 7:45 a.m. in Las Vegas and the room was full of contractors who were eager to discuss the topic.
Read More
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