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Rick Davis is the President of Building Leaders, a sales training and consulting organization to the building products industry. His new book, The Sales Secret, will be released later this year. You can find more information on his company at www.buildingleaders.com.
Stop cutting prices when you have alternative options available. Bad things usually happen when you cut your margins. While you may increase your sales for the short term, you will unnecessarily reduce your profits for the long term.
