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Home » Authors » Jill Bloom
Jill Bloom

Jill Bloom

Jill Bloom is the innovative Executive Director of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

  • Techos y Más, the Spanish-language newsletter of Roofing Contractor.
  • Safety Advisor, a newsletter focused on critical resources for jobsite safety.
  • Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
  • eRock, a leading newsletter for drywall contractors.
  • The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
  • If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
  • The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Executive Director, Roofing Contractor
Articles

ARTICLES

Lisa Pate, executive director of the Florida Roofing & Sheet Metal Association, previews what roofing contractors can expect at this year's Florida Roofing & Sheet Metal Expo
Roofing Events

VIDEO: FRSA 2026 Preview

Thousands of roofers and industry stakeholders are expected to attend the 104th annual Florida Roofing & Sheet Metal Expo June 10-12.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
May 19, 2026
No Comments

Lisa Pate, executive director of the Florida Roofing & Sheet Metal Association, previews what roofing contractors can expect at this year's Florida Roofing & Sheet Metal Expo June 10-12.


Read More
Art Unlimited Has a New Name

Art Unlimited Rebrands as A-Squared Marketing

The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Tanja Kern headshot
Tanja Kern
May 18, 2026
No Comments

A-Squared Marketing rebrands with expanded AI search optimization services aimed at helping contractors strengthen online visibility and customer engagement.


Read More
Marketing Strategies That Really Work!
Dear Anna

5 Marketing Moves for Qualified Leads Now

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
John Wyatt
John Wyatt
April 27, 2026
One Comment

Art Unlimited CEO Anna Anderson says stop chasing weak leads. Build a repeatable system that delivers real local jobs. 


Read More
Inside Roofing Day 2026 in D.C.
Perspectivas legales

Dentro de Roofing Day 2026 en Washington, D.C.

La industria impulsa prioridades de política en Washington, D.C.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Trent Cotney, Attorney at Law
Trent Cotney
Tanja Kern headshot
Tanja Kern
April 20, 2026
No Comments

Líderes del techado impulsan políticas en Washington, abordando mano de obra, vivienda y economía, con optimismo cauteloso ante la incertidumbre del sector.


Read More
Inside Roofing Day 2026 in D.C.
Legal Insights

Inside Roofing Day 2026 in D.C.

Industry pushes policy priorities in D.C.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Trent Cotney, Attorney at Law
Trent Cotney
Tanja Kern headshot
Tanja Kern
April 20, 2026
No Comments
At Roofing Day in D.C., industry leaders met lawmakers to address workforce shortages, affordability challenges and economic uncertainty shaping contractors’ outlook for the year ahead.
Read More
Are AI Agents the Key to Never Missing a Lead?
Dear Anna Podcast

Are AI Agents the Key to Never Missing a Lead?

Roofing contractors should leverage AI for a competitive advantage when it comes to optimizing lead response times.
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 16, 2026
No Comments

With artificial intelligence built into search engines and social media alike, contractors need to know all their lead funnels are optimized.


Read More
The Power of Roofing Day
Best of Success Podcast Show

The Power of Roofing Day 2026

The NRCA’s Duane Musser previews the issues and opportunities roofing contractors and other roofing pros will push on Capitol Hill April 14-15.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 6, 2026
No Comments
Get a glimpse of what issues roofing industry stakeholders will bring to members of Congress in Washington D.C.
Read More
Digital Marketing Is Now Roofing’s Baseline
Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments
Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
Read More
Por qué los roofers deben estar en todas las plataformas en 2026

El marketing digital ya es la base en roofing

Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments

De TikTok a Google, los contratistas de roofing deben estar en todas partes y ser consistentes para destacar en el entorno digital actual.


Read More
The Hidden Cost of Using AI for Roofing Contractors
Legal Insights

Is AI Creating More Admin Work for Roofing Contractors?

Legal expert Trent Cotney discusses the downside to using AI when it comes to administrative tasks in the contractor workspace.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Trent Cotney, Attorney at Law
Trent Cotney
March 16, 2026
No Comments
Legal expert Trent Cotney discusses the downside to using AI when it comes to administrative tasks in the contractor workspace.
Read More
View All Articles by Jill Bloom
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On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

December 7, 2026

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