Roofing Technology

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Houzz and Figure Lending partnered to integrate digital HELOC financing into Houzz’s platform, helping homeowners fund renovations and enabling pros to secure larger projects.

Westlake Royal Building Products launched new colors for its DaVinci Roofscapes and Newpoint Concrete Roof Tiles lines. 

Sika Roofing honored Best Contracting Services with its 2024 Project of the Year award for the firm’s work on the Intuit Dome in Inglewood, Calif., the home venue of the NBA’s LA Clippers

The JobNimbus' *Peak Performance 2025 Report* highlights roofing’s evolution, emphasizing tech adoption, workforce trends, marketing shifts, and financing as key growth drivers.

IKO launched its 2025 International Roofing Expo presence with “Tomorrow’s Roof Today,” unveiling innovations, a refreshed brand, a redesigned website, and new product upgrades.

Learn from some of the most tech-minded individuals in the roofing industry during an educational panel at the 2025 International Roofing Expo.

Severe winter storms hit the U.S., dropping heavy snow, collapsing roofs, and halting travel. Midwest and East Coast received up to 12 inches, while California experienced flooding, mudslides, and structural damage.  

Anna Anderson, CEO of Art Unlimited, explains how contractors can gain a better understanding of AI and how it can transform their businesses for the better.

Visit Atlas at booth #14113 and see for yourself what the latest innovations in roofing technology will mean for business in 2025.

Our latest report dives into what contractors are buying and selling, along with what keeps them up at night. Find out how to best partner with your contractor customers to win in 2025.