IKO, a leader in the roofing, waterproofing and insulation industries for residential and commercial markets, kicked off its participation at the 2025 International Roofing Expo on Wednesday with exciting updates under the theme “Tomorrow’s Roof Today.” 

Visitors can explore IKO’s offerings at Booth No. 10062 during the event, which runs through Feb. 21. 

“As a longtime participant at the International Roofing Expo, we’re thrilled to be back, reconnecting with familiar faces, meeting new ones, and sharing the exciting updates we’ve been working on,” said Jeff Williams, vice president of marketing & branding, IKO North America. 

“IRE is always an amazing opportunity to come together, learn, and be inspired,” Williams added. “This year, we’re unveiling practical innovations across our residential and commercial offering — solutions designed to help roofers thrive.”

What’s New from IKO Residential

As markets evolve and demands shift, IKO remains at the forefront of innovation. With Tomorrow's Roof Today, IKO said it is committed to introducing futuristic roofing systems designed to meet the needs of tomorrow’s homeowners, insurance requirements, and environmental demands. 

The company said it strives to anticipate evolving regulations and expectations, offering practical benefits to customers. 

IKO Residential enters 2025 with a refreshed brand identity: Proven Performance. reflects IKO’s commitment to excellence in manufacturing, customer support, and a digital-first approach. 

The brand refresh is accompanied by the launch of IKO’s newly redesigned website — a platform crafted to inspire, inform, and empower contractors and homeowners. 

The site delivers a fast, intuitive, and immersive experience, enhanced by animations and videos that create a dynamic interface. 

Product pages highlight enhanced color blends, while a streamlined, e-commerce-like interface makes it “effortless” to find high-performance IKO shingles that blend durability with curb appeal. 

As an educational hub, the website explains the benefits of performance roofing and offers design inspiration through collaborations with leading influencers, including HGTV personality Scott McGillivray. 

From mood boards to style guidance, the platform turns visions into reality. Contractors gain access to qualified leads, seamless rewards tools, and an industry-first instant quote feature to grow their businesses.

IKO said the new website offers something for everyone, providing expert guidance at every step of the journey.

With Proven Performance at the heart of everything IKO does, the company announced that all three laminate shingles in its lineup now feature at least a Class 3 impact resistance rating. 

The Cambridge Shingle line now joins Dynasty Shingles, already rated Class 3, and Nordic Shingles, which feature a Class 4 rating. These impact resistance ratings may help residential property owners potentially qualify for reductions in their home insurance premiums, where available.

Products

On the product front, IKO Residential is showcasing its latest color option, Matte Black, a timeless deep black addition to its Dynasty performance shingle line. This is alongside the expanded Dynasty Cool Colors Plus shingle line, which features six new vibrant color options. 

Visitors to the IKO booth can experience special demos of CodePlus, a high-performance application method designed to exceed building code requirements using IKO’s purpose-built products. They can also connect with Travis Jones from Texas-based Smart Roof and Home Performance, and a proud IKO ROOFPRO member. 

Travis will be a guest speaker at the booth, sharing his unique selling approach and hosting interactive demos highlighting the benefits of IKO’s CodePlus performance application system on Day 2, Feb. 20, of IRE at 1 p.m. and 3 p.m.

For more informaton, visit iko.com